Situation audits of franchised operations

• Discussions with management and staff to understand the challenges you are facing in expanding and managing your franchise system and identifying opportunities for change.
• Evaluate your field and headquarters support and costs
• Review your current franchise offering documents (UFOC).
• Review your current franchise recruitment program.
• Review of your Operations Manual(s).
• Review of your Intranet support system
• Review of your sales process and sales materials to ensure that the message being presented is effective for use with your targeted candidates and one which supports and reinforces your brand position and overall sales strategy.
• Review of your current franchise support program and strategies.
• Conduct an analysis of competitive UFOCs.
• Review your current fee structure for proposed changes.
• Interviews franchisee prospects that chose other opportunities

We understand that for many franchisors there is a difference between what you would like to do and what you can do within your resources and the language of your current franchise agreements. When change is necessary, our experience in making changes to franchise systems enables us to develop strategies that work in the real world.

• Proposed changes to your UFOC and franchise offering to enhance the appeal to your targeted prospects including your current franchisees.
  
  
• Proposed changes that will expand the available classes of franchisees you are currently targeting.
  
  
• Proposed changes that will impact the performance of your headquarters and field support system while improving your bottom line potential.
  
  
• Propose changes to your current fee structure based upon our assessment of your costs, opportunities and the competitive landscape.
  
  
• Identify lead generation vehicles (advertising, public relations, direct mail, networking, etc.) to enhance your pipeline of qualified leads.
  
  
• Provide comments to your current discovery day presentation.
  
  
• Propose methods for measuring the effectiveness of various lead generation vehicles to adjust as necessary based on performance.
  
  
• Provide you with an inquiry to closing tracking program.
  
  
• Provide you with a gap analysis that will contain our observations concerning your franchise offering and support system.
  
  
• Provide your lawyers with assistance in the development of their changes to the Uniform Franchise Offering Circular to ensure that they contain the strategic decisions you have agreed are required.
  
  
• Begin the creation of a change culture in your system that will improve franchise relations and make system changes easier to implement in the future

Your management and staff will be able to implement effectively the changes we propose. That is one of the hallmarks of our reputation – changes that make sense in the real world. You will be able to monitor, refine and measure the results to ensure maximum effectiveness.