The company we keep

Over ninety percent of MSA's new clients come from recommendations by lawyers, our clients and other professionals.

We are trusted by the leading companies in franchising.

When you look for the best professional advisory firm to give you advice, you turn to the company that has established a track record of success with the best brands in the industry.

We are proud that so many of the world's most respected franchised and non franchised brands turn to us when they need consulting. There is a reason that the professionals in franchising turn to us again and again: we deliver results. And, we do it effectively, quickly and within budget.

We are trusted by the leading law firms in franchising.

There are many great law firms and great lawyers in franchising. Some of the best lawyers can be found in small boutique firms while others are partners in the nation's largest firms with extensive resources.

We meet most of our new clients through referrals from franchise law specialist who know our work and our reputation for excellence. We are so respected in our craft as consultants that we are frequently asked to speak at franchise legal symposiums and to contribute to franchise legal journals.

When clients do not have lawyers who are specialists in franchising and licensing, we know which lawyers are good at what they do and assist them in selecting the right legal counsel that fits their needs as well as their budget. Helping our clients select the best legal counsel is one of our most important client services.

Transactional Lawyers introduce us to their clients because we bring credibility to every one of our client engagements. Whether crafting business strategies for emerging franchisors, helping their clients sort through a myriad of franchising issues or helping mature systems during mergers and acquisitions, law firms know that they can rely on our experience and track record of performance.

Litigation Lawyers turn to us because we have the gravitas and qualifications to be effective expert witnesses. They seek us out for litigation support because we have experience to help them understand the issues that impact their franchisor and franchisee clients. We have a reputation of being able to explain complex issues in a way that laymen can understand and triers of fact require.

We are trusted by other professionals - our reputation goes beyond franchising

Investment bankers and venture capital firms turn to MSA when they require sophisticated advisors to assist them in mergers and acquisitions. Companies rely on our reputation when they select MSA to be their Back-up Servicer because they know our experience in franchising and franchise system operations provides the Wall Street rating analysts and agencies with the comfort they require to fairly rate their public transactions. MSA is the Back-up Servicer for two of the largest Quick Service Restaurant chains in the world and has assisted in a number of due diligence and related engagements for mergers and acquisitions.

We are trusted by the leadership in the franchise industry

Michael Seid is the first professional service provider ever directly elected to the board of directors of the International Franchise Association in its 45-year history. He was recently re-elected for a second term. Michael was elected Chairman of the IFA's Supplier Forum by his peers and was the first Chairman of the Supplier Forum to participate on the IFA's Executive Committee. He is a trustee of the IFA Education Foundation, on the Board of Editors of LJN's Franchising Business & Law Alert, a member of the Strategic Advisory Board of the Wayne Huizenga Graduate School of Entrepreneurship at Nova Southeastern University.

Kay Ainsley was elected to the board of directors of the International Franchise Association's Supplier Forum. She is a member of the board of the National Franchise Mediation Program (NFMP) of the Center for Dispute Resolution and is a member of Glomak, the international marketing arm of the IFA.

Michael Seid and Kay Ainsley have earned the designation of Certified Franchise Executives and together with DLA Piper Rudnick Gray Cary, MSA has developed the two day overview course on franchising, selected as a required course for obtaining a CFE designation by the International Franchise Association Education Foundation.