Franchising For Dummies Seminar Agenda



9:00 – 9:15 Introductions and Discussion of Day

9:15 – 10:15 Introduction to Franchising

 

What is franchising?

 

  • Types of franchising
  • Ownership structures in franchising
  • Advantages and disadvantages of franchising
  • Criteria used to determine if a business is ready to franchise – franchisability

10:15 – 10:30 Break

10:30 – 12:00 Legal Aspects of Franchising
  • Definition of franchising and understanding the differences between licensing, franchising and business opportunities
  • Overview of the laws
    • Federal and state disclosure law
    • State registration
    • Relationship laws
    • Financial performance representation
    • Negotiations
    • Remedies for violation of the rules
12:00 – 1:00 Lunch

1:00 – 3:15 Strategic Issues
  • Developing the terms of the franchise offering – the strategic decisions
    • Establishing Territorial rights
    • Considering Supply Chain and Other Key Issues
    • Determining the Initial and Continual Fees
    • Headquarters and Field Support
    • Supporting the Brand Promise
    • Reservation of Rights by Franchisors

3:15 – 3:30
Break

3:30 – 4:00
Developing the Growth Strategy
  • Defining the profile of the franchisee
  • Developing the strategy for franchise expansion

4:00 – 4:30 The Timing and Cost in Becoming a Franchisor

4:30 – 5:00 Wrap-up Discussion and Questions

 

For Dummies is a registered trademark of John Wiley & Sons, Inc. Used by license.

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Questions?
Please send us an  email

 

 

 

Or give us a call:

 

Michael Seid (860) 523-4257 - mseid@msaworldwide.com

Kay Ainsley (770) 794-0746 - kainsley@msaworldwide.com