Retail Cooperative

Issues
  • Significant same-store sales decline
  • Inconsistent brand promise delivery
  • Inability to execute a marketing strategy
  • Members leaving cooperative and unit closures
Course of Action
  • Developed change strategy
  • Restructured retail cooperative into franchise
  • Introduced patronage dividends
Result
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"PieZoni’s has grown significantly over the past five years.  We have matured from a small mom and pop operation into a successful franchise system of 14 locations. We have successfully developed into a competitive franchise system.  Our accomplishments are attributable to the support and knowledge provided by Michael Seid and Associates."

Michelle Ferreira
Vice President of Administration and Development
Piezoni’s
 

Questions?
Please send us an  email

 

 

 

Or give us a call:

 

Michael Seid (860) 523-4257 - mseid@msaworldwide.com

Kay Ainsley (770) 794-0746 - kainsley@msaworldwide.com