Service Franchise

Issue
  • Established franchisor had not established an advertising fund
  • Same-store sales in decline
  • Franchisees, accustomed to “doing their own thing,” resisted fund
Course of Action
  • Formed a change task force that included franchisees
  • Educated franchisees on benefits of strong, consistent brand message
  • Restructured system’s approach to advertising
  • Established brand fund
Result
  • Developed system-wide advertising program
  • Created mutually beneficial approach toward system growth
  • Improved franchisee validation
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“Structure, in order to make your product marketable and pose your company for growth, is what MSA has provided us.”

Leopoldo del Toro
International Business Development Manager
Gorditas Doña Tota
 

Questions?
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Or give us a call:

 

Michael Seid (860) 523-4257 - mseid@msaworldwide.com

Kay Ainsley (770) 794-0746 - kainsley@msaworldwide.com