Kay Marie Ainsley, Managing Director


2163 Ector Place, Kennesaw GA 30152
(770) 794-0746   Email

Business Card


Kay Ainsley is a Managing Director of ​MSA Worldwide, a domestic and international franchise advisory firm. She has over 20 years of experience in franchising as Director of Franchise Development for major franchise systems or as an advisor to companies within the retail, restaurant, services, manufacturing, and business-to-business industries.

Kay was Director of International Development for Domino's Pizza International, the world's largest pizza delivery company. She also served as Director of International Development for Ziebart International, an automotive aftermarket retail franchise. Kay has created development programs to evaluate new international market opportunities; established programs to source, recruit and select franchisees; and developed and provided training and support programs for multi-unit and individual unit operators.

Kay has negotiated master, area and joint venture agreements in the United States and internationally including Europe (west and east), Asia, the Middle East, Africa, and South America. She has successfully completed international transactions in over 40 countries.

A frequent speaker for the International Franchise Association (IFA) and other professional organizations in the United States and internationally, Kay has testified at the FTC hearings on the extension of the Franchise Rule to international transactions. She has authored numerous articles on franchising, has appeared on television, and is often quoted in the press on franchising and business expansion.

Kay has completed the requirements and has earned the designation of Certified Franchise Executive (CFE). She has contributed programming and teaches CFE-accredited classes for the IFA's Educational Foundation.

Kay currently serves as past Chairman of the IFA's Supplier Forum and is a member of the International Committee. She is a founding member of the Advisory Board of the Professional Athletes Franchise Initiative (PAFI) and is the chair of the PAFI Education Committee. She has served on the Advisory Board of the National Franchise Mediation Program of the Center for Dispute Resolution, which promotes mediation in settling disputes in franchising. She is an associate member of the American Bar Association.

Kay entered franchising from the world of advertising. She was Vice President, Business Development, and Account Supervisor for the advertising firm Lintas: Campbell Ewald on numerous consumer and business accounts. She was also Director of Business Development for Gannett Outdoor Company of Michigan.

Professional Affiliations:

  • International Franchise Association
  • American Bar Association
  • National Franchise Mediation Program Advisory Board
  • Professional Athletes Franchise Initiative
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"We embarked on our Franchise venture thinking we could figure it out along the way. Looking back, we didn't know how lucky we were that our attorney gave us a glowing referral to Kay Ainsley. Kay guided us through the process of creating our Franchise System. Without her, we would have probably set ourselves up for failure. Her knowledge and experience helped us account for every possible scenario from the front end of the process. MSA set us up for success! If we thought they were expensive 9 months ago, now we feel like we are stealing from them! They are worth their weight in gold."

Kevin Seifert, Owner/COO, GroundCover Solutions
Les Clark, Owner/President and CEO, GroundCover Solutions
 

 

"Introducing new programs into a mature system, even one as strong as American Leak Detection, can be a challenge. We relied on Kay Ainsley and MSA to assist us in not only directing us toward re-establishing our brand; they also helped us by creating an advertising and marketing fund for ALD. We were impressed with the fact that they took the time to understand our business and the relationship that we have with our franchisees. They helped us create a program that works within our culture and has delivered results for corporate and for our franchisees."

Richard B. Rennick, CFE, Founder, American Leak Detection, Founder - Team Rennick, Past Chairman International Franchise Association

"Introducing new programs into a mature system, even one as strong as American Leak Detection, can be a challenge. We relied on Kay Ainsley and MSA to assist us in not only directing us toward re-establishing our brand; they also helped us by creating an advertising and marketing fund for ALD. We were impressed with the fact that they took the time to understand our business and the relationship that we have with our franchisees. They helped us create a program that works within our culture and has delivered results for corporate and for our franchisees."

Richard B. Rennick, CFE, Founder, American Leak Detection, Founder - Team Rennick, Past Chairman International Franchise Association

"Kay Ainsley was instrumental in getting BEI Polar Clips off of the ground. I could not have tackled this monumental task without her help. Kay promptly addressed any questions I had and was there when I needed her. Because of Kay's dedication to BEI Polar Clips, we have built a long term relationship with MSA that will last for many years to come."

Matthew Pinto
President
BEI Franchising Inc

 

Questions?
Please send us an  email

 

 

 

Or give us a call:

 

Michael Seid (860) 523-4257 - mseid@msaworldwide.com

Kay Ainsley (770) 794-0746 - kainsley@msaworldwide.com