Getting the Franchise Program Going

During the development the franchise system we will identify with you the knowledge, skills and abilities that will be required of you and your future franchisees. We will begin to understand their character and personality traits and create a profile of who or what types of organizations are your ideal franchisees. Your franchisee marketing efforts will be targeted at your best franchisee candidates.

MSA can design an active franchisee recruiting program that includes:

• Recruitment materials that may include brochures, videos, web sites, discovery days, etc.
• Advertising and publicity plans
• Candidate screening, approval and closing techniques.
• Compliance training for the management, franchise recruiting staff and your other employees involved in franchising.
• Franchise sales training

We can create with the necessary support programs including manuals, training programs, forms, procedures, communication programs and each of the other tactical elements you will need to manage your franchise system.

MSA is extremely proud of the long-term relationships we have with our clients. We're not "done" when the legal documents are filed, or the brochures are printed or the first contract is signed or even when your first franchisee opens for business - or the 100th franchisee.

As you may desire, we are there to assist you throughout the initial development stage and as your franchise system grows across the country and around the world. We are your coaches and your counselors as you learn to become a franchisor and should problems occur. Throughout the life of your franchise, we will work with you on changes to improve your franchise system and to take care of new opportunities.

We encourage you to talk with our clients. They are the best way for you to understand the competitive advantage you have by working with MSA in the design and development of your franchise system.