Taking Your Success Overseas

The potential rewards of international franchising are many:

• Increased prestige for your company
• The ability to stay ahead of the curve on global consumer trends
• New products
• Increased buying power
• More effective and efficient use of internal resources
• An exciting career path for top performing employees
• Increased revenues and profitability

International expansion can enable you to marry your proven concept and operating system with the local market expertise of an international franchisee. This is one of the major reasons that even companies that do not franchise domestically look to franchising as an expansion option when they grow beyond their borders.

However, doing business internationally is not without risk.. When mistakes happen the effect can be far more serious overseas than at home. Mistakes can cost you opportunity, time, effort and money, and could even ruin your brand name throughout the market. We have the practical experience to guide you in expanding overseas.

Before you venture overseas you need to know:

• Which markets offer the best chance of success for your product or service?
• What fees are appropriate?
• How can you protect your brand name?
• What are the legal requirements, tax issues and cultural practices of doing business in your target markets?
• What costs are associated with expansion and what return can you expect?
• Which franchise vehicle is best for your objectives in each target market?
• What is the most efficient means of building critical mass?
• How do you find the right franchisee?
• What modifications are necessary to your product or service to meet local market demand?
• How much support will you need to provide and what is the most effective means of providing support?
• What is the most cost efficient way to provide effective training?
• Where will you source your products and how will you distribute them to franchisees?
• How will you market and advertise your product in your target markets?
• How do you enforce operating standards from a great distance?

We Have the Necessary Experience

Nothing counts as much as first hand experience in formulating your international development strategy. And that's where we can help. We provide straightforward, practical advice based on our own international experience to help you:

• Shorten the implementation time to get you started in new markets.
• Forecast results based on realistic assumptions.
• Reduce your chance of making costly international mistakes.
• Optimize your internal resources to take advantage of international opportunities.