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It's about Credibility We bring something to court that every litigator needs - Credibility.
"Michael Seid was one of the best experts with whom I have ever worked. He exceeded my expectations in giving me sound advice, regarding both discovery and trial issues. During the course of a three week bench trial, he was able to get the judge to understand the theory of franchise systems and the practical effects of those theories in our case. His testimony was critical to our complete success." Raighne C. Delaney, Partner, Bean, Kinney & Korman, Arlington, Virginia
We wrote the leading book on franchising with the founder of one of the world's greatest franchise systems. Franchising for Dummies authored by Michael Seid and the late Dave Thomas, founder of Wendy's, is the largest selling book on franchising. We are authors of numerous articles and frequently make presentations at conferences for the International Franchise Association, universities, law schools, retail and professional organizations and have lectured and written for the ABA Franchise Forum and the IFA's Legal Forums. We have a record of achievement that passes the toughest scrutiny and have been qualified as an expert in federal and state courts and in arbitration. We have testified for both franchisors and franchisees in cases involving franchising, restaurants and retailing in areas that include:
"Michael Seid is a valuable asset as an expert witness in litigation involving franchise issues. Michael is able to explain in lay terms key concepts regarding the business structure of franchising and issues regarding control of the franchisor's brand. Michael was an important part of our client's victory." Michael Joblove, Partner, Genovese Joblove & Battista, Miami Florida
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