Testimonials

Dave Thomas, founder of Wendy's, referred to Michael Seid as

Dave might have been partial since he and Michael wrote Franchising for Dummies, the best selling book ever on franchising.

The results we bring to our clients have earned us high praise. You can measure us by the company we keep.

"MSA is, without a doubt, the leading consulting firm in franchising today. The practical domestic and international experience they bring to strategic challenges is outstanding. They expand a franchisor's ability to successfully navigate and take advantage of the opportunities of today's market. Based on the growth and success they have helped me generate, there is no doubt I will choose MSA every time I need a partner to help me effectively grow a new concept or "fix" an established brand."

"These are demanding times in the business world requiring that companies leverage expertise in many areas to maximize performance and results. ExxonMobil Fuels Marketing recognizes the strength of the Michael H. Seid & Associates team. They are an important resource for us, bringing experience to quickly analyze opportunities and develop sound plans to meet our franchising objectives."

"We routinely turn to MSA to perform critical assignments for our clients - including such industry leaders as Pizza Hut, 7-Eleven, Arby's and The Miss Universe Organization - and each time the assignment is completed on time, at budget and to our clients' and our utter satisfaction".

"When we selected MSA to assist us in the design of a franchise for Oogles n Googles, a children's birthday party and enrichment program, we made the right choice. Working with Kay Ainsley we now have a franchise program that has been incredible successful since its launch. We also have the satisfaction of knowing that our franchise program is sound."

"Michael H. Seid & Associates brought a breadth of knowledge and insight to our project that we couldn't duplicate internally. They helped us define the essence of the issue at hand, including acknowledging the "brutal realities" which needed to be addressed. They offered a variety of solutions for our consideration. I was especially impressed with their service mentality and willingness to help. We would not hesitate to use them again."

"MSA really knows the ins and outs of franchising. They are simply the best in the business."

"We brought MSA in early on our system-wide new agreement project to help us with the methodology and the processes to be used in this major project. That included initial meetings with our franchisee association. Considering that we now have 95% of our 3300 franchised store on the new agreement we considered it a smashing success. So, MSA, thanks again for your involvement."

"I worked with Michael Seid on Franchising for Dummies and have referred several start-up franchisors to Michael Seid and Kay Ainsley for guidance. Our clients have also retained MSA to provide expert testimony. They have always come through for me and my clients. There are no substitutes for experience. MSA not only has that experience, but an ability to approach franchise challenges by thinking both in and outside of the box. This is a rare gift."

"Express turned to MSA to assist us in taking our concept international. Their experience and first hand knowledge of international franchising enabled us to target the right markets and select a well qualified franchisee. It also helped us to gain the support internally that we needed to be successful. As we continue to expand, we will continue to rely on MSA."

"Michael Seid is a true franchising professional. In telling it like it is, Michael provides real-life practical solutions to complex problems. We and many others have benefited from Michael's seasoned advice and professional counsel."

"We refer our clients to MSA when they need assistance in best practices and in developing new franchise systems and structuring a positive franchise relationship. MSA's experience represents a reservoir of knowledge from which franchisors in all industries and at all levels of development may draw. In litigation support, MSA's depth makes it easy to establish a baseline for reasonable conduct in a franchise dispute. Witnesses and judges find MSA's approach and expertise extremely credible and their testimony has a favorable impact on the outcome of a dispute."

"I have known Michael Seid and MSA for many years and highly respect their business and franchising insight. Their performance has always been impressive and we have consistently benefited from their experience and capabilities."

"MSA brings insight and a wealth of practical experience to their work. They are a pleasure to work with, and clients appreciate the strengths and various disciplines they bring to an engagement. Whether as an expert witness, consultation on a troubling vicarious liability issue, advice on how best to move a franchise system through difficult times or take advantage of new opportunities, MSA is invariably our clients' first choice."

"MSA has had a long term relationship with Arby's. Their knowledge of franchising and the assistance and guidance they have provided to us has proven invaluable."

"Introducing new programs into a mature system, even one as strong as American Leak Detection, can be a challenge. We relied on Kay Ainsley and MSA to assist us in not only directing us toward re-establishing our brand; they also help us by creating an advertising and marketing fund for ALD. We were impressed with the fact that they took the time to understand our business and the relationship that we have with our franchisees. They helped us create a program that works within our culture and has delivered results for corporate and for our "franchisees."

"I count on Michael Seid and MSA to zero in on the difficult business issues a franchisor will face in rolling out a new program or fixing an existing one. They hit the real issues hard and I appreciate their candor and 'bottomline' approach."

"As the franchisor of a 100 unit domestic concept, MSA provides me with as much personal attention now, as they did when I headed global development for an International concept of 2,000 units. MSA is a franchise consultancy that offers personal attention to a broad range of services, for franchisors of any size. From feasibility studies and strategic planning, to tactical plotting and execution, MSA gets it done. Over the years, I have called on MSA for counsel on issues related to legal, financial, marketing and operations. MSA's advice is real world, practical and executable. Who could ask for anything more?"

"We selected MSA to help us design and develop the KaBloom franchise system. If you want detailed advice and analysis on your business concept, or have a franchising question or problem to answer or resolve, MSA will always give you the best, most practical and thought provoking resolutions and recommendations"

"Michael Seid is a valuable asset as an expert witness in litigation involving franchise issues. Michael is able to explain in lay terms key concepts regarding the business structure of franchising and issues regarding control of the franchisor's brand. Michael was an important part of our client's victory."

"When I was looking for a franchising consultant to help me establish my system, I wanted the best. Michael H. Seid & Associates was the name I heard most often and their reputation is well earned. From start to finish the service Michael H. Seid & Associates provided was top notch. Their estimates were accurate and their attention to detail provided me with a solid foundation for my franchise system.

Kay Ainsley was instrumental in getting BEI Polar Clips off of the ground. I could not have tackled this monumental task without her help. Kay promptly addressed any questions I had and was there when I needed her. Because of Kay's dedication to BEI Polar Clips, we have built a long term relationship with Michael H. Seid & Associates that will last for many years to come."

"I have known Michael Seid for many years and have worked with him and his organization at the International Franchise Association in many endeavors, as well as a number of transactions throughout my career. I can speak without equivocation to MSA's integrity, competence and ability to deliver upon promises to their clients."

"We have retained MSA as business consultant and Michael Seid as an expert witness on a number of matters over the years. We consider Michael to be one of the preeminent franchise experts in the country. I have recommended MSA to others on numerous occasions and look forward to working with them again in the future on other matters. Michael and MSA have an excellent grasp of the business of franchising and substantial experience in a wide range of franchise businesses. They have the ability to get to the heart of a matter quickly and effectively."

"MSA made a difficult job easy for us in developing our licensee Operations Manual. Marla Rosner's expertise helped us to create a document that both supported the legal structure of our licensor-licensee relationship and struck the friendly and professional tone we wanted. It was a pleasure to work with Marla."

"Michael Seid was one of the best experts with whom I have ever worked. He exceeded my expectations in giving me sound advice, regarding both discovery and trial issues. During the course of a three week bench trial, he was able to get the judge to understand the theory of franchise systems and the practical effects of those theories in our case. His testimony was critical to our complete success."

"SaveItNow! had been a very successful business for 16 years when we decided to franchise. Kay Ainsley and her team helped us work through some difficult issues in order to transfer both the business and cultural aspects of our company to our franchise."

"Michael Seid embodies a wealth of knowledge and experience, a strong analytical mind, and an ability to communicate complex issues in easily understandable terms. His combination of expertise and personable demeanor make him a powerful weapon in the courtroom. He is truly a pleasure to work with."

"MSA has provided us with the guidance we needed to advance the Huntington Learning Center franchise system. Their knowledge of franchisor and franchisee relations has enabled us to work more productively and positively with our franchisees. With their assistance, we are better able to make the decisions that strengthen our brand and implement them in a way that is consistent with the needs of our franchisees."