Franchising Your Business

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How to Franchise Your Business: An Overview

Expect four to six months before you can begin offering franchises, and up to 450-510 days before your first franchise has opened for business and started to pay you royalties. By Michael Seid, Managing Director, MSA Worldwide Franchising your business...

Threshold Analysis Part One: Are You Ready to Franchise?

Your goal is to ensure that your franchise system has the ability to consistently and sustainably replicate your brand standards from location to location. By Michael Seid, Managing Director, MSA Worldwide The minimum benchmarks for considering franchising While you may...

Four Questions to Ask a Franchise Consultant

You probably realize that you need more than just legal agreements and disclosures documents to be a successful franchisor. You might also be thinking that working with a franchise consultant, like MSA, could be beneficial. However, be aware that not...

Can I Franchise My Business?

Kay Ainsley, Managing Director, MSA Worldwide As we look forward to 2019, many business owners are considering expanding their businesses using franchising as their business expansion strategy. Franchising offers many benefits, including: Capital for expansion A Franchisee with a vested...

Threshold Analysis Part Two: Franchisability Criteria

The criteria used in determining franchisability should be appropriate for your industry and business, and will generally fall into these interrelated and interdependent major buckets. By Michael Seid, Managing Director, MSA Worldwide The underlying business and systematization In Part One...

Threshold Analysis Part Three: Available Franchisees

You will need to have a system that is attractive to potential franchisees who are best suited to independently operate your branded locations.

Franchise Development – Doing It Right

Threshold Analysis Part Four: Your Support System and Fees

By Michael Seid, Managing Director, MSA Worldwide Avoid setting fees too low or too high Having adequate revenue to establish a sustainable, growing and financially viable franchise system is a franchisor’s principal long-term objective. In the Threshold Analysis Part Three,...

Threshold Analysis Part 5: Strategies to Expand Your Franchise

How to analyze your ability to expand your franchise system in the threshold analysis, including market development strategy and comparing indirect and direct methods of franchise marketing By Michael Seid, Managing Director, MSA Worldwide Indirect and Direct Methods of Franchise...

If it walks like a duck – You may already be a franchisor

Understanding the legal differences between franchising and licensing By Michael Seid, Managing Director, MSA Worldwide On a flight the other day, I struck up a conversation with a fellow traveler, who happened to own a successful lawn care business. Being...