Since the end of World War II, franchising has been the primary vehicle that has successfully taken small businesses and grown them into national chains in the United States. Franchising is ancient and is not limited to fast food, video...
Franchising Your Business
Expect four to six months before you can begin offering franchises, and up to 450-510 days before your first franchise has opened for business and started to pay you royalties. By Michael Seid, Managing Director, MSA Worldwide Franchising your business...
Your goal is to ensure that your franchise system has the ability to consistently and sustainably replicate your brand standards from location to location. By Michael Seid, Managing Director, MSA Worldwide The minimum benchmarks for considering franchising While you may...
The criteria used in determining franchisability should be appropriate for your industry and business, and will generally fall into these interrelated and interdependent major buckets. By Michael Seid, Managing Director, MSA Worldwide The underlying business and systematization In Part One...
You probably realize that you need more than just legal agreements and disclosures documents to be a successful franchisor. You might also be thinking that working with a franchise consultant, like MSA, could be beneficial. However, be aware that not...
By Michael Seid, Managing Director, MSA Worldwide What types of franchisees should you be targeting? In Part Two of this series, we addressed how to determine franchisability criteria for your Threshold Analysis, and covered criteria for the underlying business and...
Having adequate revenue to establish a sustainable, growing and financially viable franchise system is a franchisor’s principal long-term objective. By Michael Seid, Managing Director, MSA Worldwide Avoid setting fees too low or too high In the Threshold Analysis Part Three,...
How to analyze your ability to expand your franchise system in the threshold analysis, including market development strategy and comparing indirect and direct methods of franchise marketing By Michael Seid, Managing Director, MSA Worldwide Indirect and Direct Methods of Franchise...
For those of us experienced in franchising, we are often amazed when companies considering the establishment of a new franchise system (even large, well-established international companies) begin the process at the end - the development of the legal agreements. Presented...
First published on AllBusiness.com, November 2011 With this being my first article on AllBusiness.com, I want to set the tone for our continuing dialogue. I will be honest with you on what I think is right and what I think...
Understanding the legal differences between franchising and licensing By Michael Seid, Managing Director, MSA Worldwide On a flight the other day, I struck up a conversation with a fellow traveler, who happened to own a successful lawn care business. Being...
Question: I have been considering franchising my business for quite some time. What can I do to make my business attractive to new franchisees? Should I wait before franchising? Answer: Should you begin to franchise now? It depends. It has...