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Marketing and Branding

Franchisors Setting Prices – Tinkering with the rules of business?

“Law logic – an artificial system of reasoning, exclusively used in courts of justice, but good for nothing anywhere else.” – John Quincy Adams In a sea of obligations to consistently operate their businesses to their franchisor’s brand standards, there...

two people facing each other at a table but looking at their laptops instead

Franchising and the Internet – Part 1

Part one of a two-part series Question: I am a retail franchisor, and have had a website for several years focused primarily on recruiting new franchisees. Several of my franchisees have set up their own websites to attract customers into...

internet cafe with a woman building a basic website

Franchising and the Internet – Part 2

Part two of a two-part series In Part 1, we explored the importance to a franchisor of having a website. In this article we will take a look at some of the options franchisors have in establishing websites for their...

Adding a New Product or Service

It’s been five years since George launched his franchise system, and he hasn’t changed a thing. George figures if it’s not broken, don’t mess with it. Franchise sales have been terrific, and George invests heavily in his system’s growth through...

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Franchisors Setting Prices – Tinkering with the rules of business?

Franchising and the Internet – Part 1

Franchising and the Internet – Part 2

Adding a New Product or Service