Marketing and Branding

Part one of a two-part series Question: I am a retail franchisor, and have had a website for several years focused primarily on recruiting new franchisees. Several of my franchisees have set up their own websites to attract customers into...
Part two of a two-part series In Part 1, we explored the importance to a franchisor of having a website. In this article we will take a look at some of the options franchisors have in establishing websites for their...
It’s been five years since George launched his franchise system, and he hasn’t changed a thing. George figures if it’s not broken, don’t mess with it. Franchise sales have been terrific, and George invests heavily in his system’s growth through...