Trends in Franchising

As the acknowledged leader in franchise consulting, MSA's commitment to our clients is to develop programs that enable them to exceed their goals and improve their franchisees' performance. By Michael Seid, Managing Director, MSA Worldwide As a consulting firm, MSA...
Retail Theater
By Michael Seid, Managing Director, MSA Worldwide When executed properly, retailers and restaurants are essentially theater, designed to engage consumers and deliver successfully on a company’s brand promise. While consistency in delivery to consumers is at the heart of every...
Contact:  Irene Ludemann Telephone Number:  860-231-1290 Email:  iludemann@msaworldwide.com First Hall Of Fame Award Recipient From Franchise Update Media Franchise Update Media Group, at its Annual Franchise Development and Leadership Conference in Atlanta, presented MSA Worldwide with its inaugural Hall of...