You probably realize that you need more than just legal agreements and disclosures documents to be a successful franchisor. You might also be thinking that working with a franchise consultant, like MSA, could be beneficial. However, be aware that not all franchise consultants are created equal. Some will offer you the legal documents without discussing their longer-term consequences. Others will try and sell you on their knowledge, but not offer the strategic and tactical support services that will help you pull everything together.
Before you engage with a franchise consultant, here are four qualifying questions that we suggest you ask:
- Does your service offer a franchise feasibility study based on industry benchmarks?
- Do you have the experience to help me package my franchise offering based on what’s current?
- Do you have the resources to help me with developing my franchisee training and program package?
- Do you have the expertise to help me with franchisee recruitment and sales?
MSA franchise consultants offer both the strategic guidance and the tactical services, so clients’ franchising endeavors are more successful right out of the shoot and are more sustainable longer term.