Michael Seid, Managing Director, MSA Worldwide will speak at the First Global Conference on Social Franchising to be held in Mombasa, Kenya on November 9 – 11, 2011.
The conference is sponsored by several major government, university, and private foundations focused on the critical need for health care in the global market, including UCSF Global Health Sciences, the World Health Organization, USAID, Marie Stopes International, and the Bill & Melinda Gates Foundation. The conference will provide a forum to share experience, research, new information, and lessons learned about franchising private providers to support the delivery of health services in low and middle income countries.
Michael has been asked to speak on the Management Model of Social Franchising. How does a Social Franchise Grow to scale? He will focus his discussion on the critical needs in a social franchise in the areas of marketing, branding, medical detailing, franchisee recruitment and retention, enforcement of brand standards, customer service and system support.
In addition to his role as Managing Director of MSA Worldwide, Michael is Managing Director of CFWShops, a social franchisor in Sub-Saharan Africa as well as a member of the Executive Committee of the HealthStore Foundation. Through its over 80 locations, CFWShops has served the medical needs of over 3,000,000 patients in Kenya and Rwanda. Michael also serves as the chairman of the International Franchise Association’s Social Sector Franchising Task Force.