MSA at Franchise Expo Chicago, Sept. 13-14

Franchise Expo Chicago

September 13-14, 2019 at the Donald E. Stephens Convention Center

Join motivated entrepreneurs and future business owners at Franchise Expo Chicago, the premier franchise expo serving the Greater Chicago Area. See hundreds of franchise concepts and opportunities, and the most qualified prospects from Chicago and surrounding areas.

  • Visit MSA at Booth #406: The IFA has acknowledged MSA as “the leading strategic and tactical advisory firm in franchising.” We develop franchise systems that our clients can support and grow. From strategy to manuals and training to franchise sales, let us apply our knowledge, resources, and commitment to help you exceed your business expectations.

Franchise Expo Chicago also offers the industry’s most comprehensive conference and educational program to gain the ins and outs and behind the scenes information needed for success right from the start. MSA will present several seminars and workshops at the Expo:

Workshop: Franchising Your Business – Sept. 13 1:30-4:00 pm
Presented by Michael Seid, Managing Director, MSA Worldwide

The IFA has acknowledged MSA Worldwide as “the leading strategic and tactical advisory firm in franchising.” This symposium will explore the basics of franchise system, design, development & expansion, franchise law, and will provide an understanding of the timing and cost to become a franchisor. Each attendee will receive a copy of Franchise Management for dummies, authored by Michael Seid.

The Basics of Developing a Franchise System – Sept. 13 11:30 am – 12:30 pm
Presented by Theresa Huszka, CFE, Senior Consultant, MSA Worldwide
and Andrew Seid, Consultant, MSA Worldwide

For long-term success a franchise must be a win-win for both the franchisor and franchisee. This seminar will explore how to create a franchise program that really works for both the franchisor and the franchisee, how to recruit franchisees that believe in your concept and who will be an asset to the franchise system and how you can establish a strong relationship with your franchisees based on open communications and trust.

Getting Ready to Franchise Your Business – Sept. 14 10:00 – 11:00 am
Presented by Theresa Huszka, CFE, Senior Consultant, MSA Worldwide

Becoming a franchisor can be one of the most important decisions you will ever make in business. However, before hiring a consultant and lawyer to develop your franchise program, you must first understand how ready your concept is to franchise and then determine the appropriate steps to take. This seminar will identify common deficiencies in companies prior to franchising, as well as how to guide you in preparing your company and concept for franchising. This session is also useful for those companies that are about to expand, even if they are not currently considering franchising.

Training: The DNA of Your Franchise System – Sept. 14 11:30 am – 1:00 pm
Presented by Marla Rosner, CFE, Senior Learning and Development Consultant, MSA Worldwide

The replication of a franchise concept is accomplished through effective training programs. These programs not only address franchisees but also convey standards and procedures to field staff, unit level management and employees. This presentation provides an overview of training methods used in franchising ranging from classroom to eLearning and addresses typical content covered for different audiences.