If you are an established franchisor and find that your system manuals are out of date, unfortunately you are in good company. ​Franchise system manuals easily become outdated as the system evolves, if there is not a dedicated person who owns the task of maintaining the manuals and regularly communicating updates to franchisees.

In most franchise systems, even when manuals are updated, the content has been added by different writers. This creates a tool that is disjointed and does not express the requirements of your system in a consistent and easy-to-understand manner. The task of aligning the wording of your manuals into one voice can be daunting, and frequently franchisors push off the project for a later date. Delaying updating your manuals, however, can create serious business and legal problems.

It is difficult to require compliance to brand standards when they have not been effectively communicated to franchisees. If the revised standard does not find a home in a consistent reference book as generally required in your franchise agreement, brand consistency will suffer.

Equally important, with the currently charged environment related to joint-employment and the frequent claims of vicarious liability, what used to be safe to include in franchise system manuals may no longer be appropriate. It is important for you to have your manuals reviewed and, when necessary, revised effective disclaimers made and language nuanced, especially related to training and human resources content. It is essential to make certain that your franchisees have the ability to train, and that the training material they use does not create risk for you and the franchisee.  

We work with our clients taking a disciplined approach to reviewing manuals and training programs, and updating them when necessary, to ensure they are not only compliant with best practices but also in alignment with disclosure documents, franchise agreements, and franchisee recruitment materials. 

As businesses change and grow, so does the information you need to provide to a hopefully increasing audience in the United States and internationally. We build manual libraries piece by piece as our clients' businesses evolve. 

For additional information, contact Marla Rosner, Senior Training Consultant, at (​707) ​931-​6130 or mrosner@msaworldwide.com.


MSA Worldwide: Operations Manuals - Their Purpose from MSAworldwide


MSA Worldwide: Operations Manuals Library - What to Include from MSAworldwide

MSA Worldwide: Operations Manuals Library - Ties to Legal Agreement from MSAworldwide


MSA Worldwide: Franchise Operations Manuals - Language & Format from MSAworldwide


Document your franchise operations manuals with our help.

“We had the pleasure of working with Marla Rosner on the development of the Operations Manual for HomeFree Extended Family. The process of writing the manual was well planned, and MSA guided us effectively throughout the project.  The end result is a professional tool we have been using ever since.  We benefit on an ongoing basis from the practical nature of the manual, and we appreciate Marla and her team’s guidance in developing a user-friendly product.  We appreciate their expertise and we recommend their work.”

Bern Terry
Executive Vice President
Extended Family

Please send us an  email




Or give us a call:


Michael Seid (860) 523-4257 - mseid@msaworldwide.com

Kay Ainsley (770) 794-0746 - kainsley@msaworldwide.com