Taking Franchise Training TO THE NEXT LEVEL

New Franchisee Training

A commitment to continuous improvement is essential to business success. In training new franchisees, while it’s easy to “fix” a slide here or a handout there, a periodic examination of the entire training program is important to support the launch of new franchisees.

When is the right time to do this? Consider how rapidly your franchise system has changed. Consider what issues are occurring in the performance of your franchise system, and look closely at whether any of the root causes are in how and what you are training on. If you are like most franchisors, you have added new processes, procedures, programs, and standards for your franchisees to adopt. ts important that you keep your new franchisee training fresh and current to how you expect the franchisee to operate.

It is also important to understand that training content and methods have changed, and working with millennials by overloading them with information or not conveying it in a way they need to learn is a challenge. Franchisees need to absorb what you are teaching, and they can't do that unless it is provided in the timeframe and manner in which they learn. Using the most effective and efficient methods for training is essential.

Whether you are ready to update your training programs or are examining new training programs, we can help you analyze your training needs and create an architecture for your training program together with the materials you will require. Some of the training programs to consider are:

  • New franchisee training
  • Advanced training for mature franchisees and their management team
  • Use of mentors in new franchisee training
  • Staff training for franchisee adaptation
  • Franchise sales compliance training
  • Field consultant training
  • How to build strong franchisor-franchisee relations

For additional information, contact Marla Rosner, Senior Training Consultant, at (​707) ​931-​6130 or mrosner@msaworldwide.com.

Field Support in Franchising

The presentation below addresses the role of field staff, coaching and consulting functions of the franchisor, the purpose of field visits, and monitoring compliance to franchisor standards.

“Marla is an expert in her field and extremely adept at training and project management. I have worked closely with her on a program implementation project and have learned a vast amount from her mentorship. She is organized, detail oriented, and extremely well spoken. Marla is also very patient and results focused. I hope to continue working with her.”

Jessica Brown
Manager of Operations Services
Samuels Jewelers

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Or give us a call:


Michael Seid (860) 523-4257 - mseid@msaworldwide.com

Kay Ainsley (770) 794-0746 - kainsley@msaworldwide.com