Retail Cooperative

  • Significant same-store sales decline
  • Inconsistent brand promise delivery
  • Inability to execute a marketing strategy
  • Members leaving cooperative and unit closures
Course of Action
  • Developed change strategy
  • Restructured retail cooperative into franchise
  • Introduced patronage dividends
"PieZoni’s has grown significantly over the past five years.  We have matured from a small mom and pop operation into a successful franchise system of 14 locations. We have successfully developed into a competitive franchise system.  Our accomplishments are attributable to the support and knowledge provided by Michael Seid and Associates."

Michelle Ferreira
Vice President of Administration and Development

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Or give us a call:


Michael Seid (860) 523-4257 -

Kay Ainsley (770) 794-0746 -