Theresa huszka, cfe, Senior Consultant
Maple Hill, NC
Theresa Huszka is a Senior Consultant for Michael H. Seid & Associates, LLC (MSA), a domestic and international franchise advisory firm. She brings over 18 years of experience in franchising specializing in Franchise and Business Development, with a focus on program evaluation, goal setting, system development, and implementation strategies. Theresa has worked with both new and established brands providing assistance setting and achieving realistic development goals through careful planning and methodical implementation.
Theresa was the Director of Franchise Sales Development for TSS Photography, the leader in youth sport, school, and event photography, and assisted them with a complete redesign of their franchise development program. Before TSS, Theresa was Executive Vice President of Development for Cianci European Eatery, a joint partnership with MFV Expositions, and joined MFV Expositions as Director of Development to head up the development and launch of its sales automation software, MyBruno.com.
Theresa was also Vice President of Franchise Development for SmallBizPros, Inc., parent company of Padgett Business Services and PayTrak Payroll Services. She joined the SmallBizPros, Inc. team in 2002 to redevelop their franchise development programs and began her career in franchising with ProForma, a leader in printing and promotional products.
Theresa is a graduate of the International Franchise Association’s Certified Franchise Executive (CFE) program and has been a regular speaker for the IFA and Franchise Update Media group on the topics of lead generation, effective resale programs, effective franchise sales processes, and candidate profiling. She teaches a CFE-accredited symposium on utilizing technology in franchising, has co-authored an article for Franchise World magazine, and participated in Caliper Human Strategies' study on sales excellence in Franchise Development.
Prior to entering franchising Theresa worked for corporate and independent restaurants for 10 years holding positions in both front and back of the house, with the majority of her time in the front of the house. In all positions, Theresa focused on enhancing the customer experience to improve customer retention and build brand loyalty. Other areas of focus have been operational efficiency, cost management, and community involvement.
- International Franchise Association
- American Bar Association
"Having known Theresa for close to 10 years and partnered with her the last 2-3 years I can say without hesitation that she knows and understands franchise sales and marketing. Her ability to work closely with clients, providing guidance, support and information to assist them in the development and expansion of their franchise system with precise lead development, tracking, and relationship building (a big plus in franchise sales) is exceptional."
Shery Christopher Consulting, LLC