2018 Franchise Expo South, Jan. 18-20, Dallas, TX
Join thousands of entrepreneurs and business owners at FRANCHISE EXPO SOUTH, the premier franchise expo serving the Southwestern US and Latin America. Meet hundreds of proven franchised businesses in every industry and at every investment level.
Get the Education You Need to Succeed from the People Who Know it Best!
Franchise Expo South provides a forum for one of the most comprehensive learning experiences about franchising to be conducted anywhere - a place to learn from the foremost experts in franchising. Workshop Sessions are an in-depth look at issues facing franchising today, and are offered for prospective franchisees, prospective franchisors and current franchisors.
MSA Worldwide workshops and presentations at Franchise Expo South include:
- Web 2.0: Social Networking + Data in Franchising Workshop with Theresa Huszka, CFE, Senior Consultant, MSA Worldwide
This session will delve into how franchisors and franchisees can protect their brand while making the best use of social networking sites. Among other things, this session will explore some of the do’s and don’ts of setting up social networking sites for an entire system, addressing rogue franchisees and licensees who set up their own sites, and establish a system-wide strategy and policy for social networking and social media. This session will also explore data collection, use, and protection in franchise companies. Finally, this session will address using online tools to manage and enhance your company’s online franchise development efforts. Click here for more details
- Operations Manuals: The Foundation to Consistent Execution Workshop Presented by Marla Rosner, Senior Learning and Development Consultant, MSA Worldwide
Documentation of your business’ processes and procedures is the foundation to consistent execution of your franchise concept. In this workshop, learn how to create a user-friendly Operations Manual as well as key content that should be included. Click here for more details
- Getting Ready to Franchise Your Business Presented by: Michael Seid, Managing Director, MSA Worldwide and Andrew Seid, Consultant, MSA Worldwide
Becoming a franchisor can be one of the most important decisions you will ever make in business. However, before hiring a consultant and lawyer to develop your franchise program, you must first understand how ready your concept is to franchise and then determine the appropriate steps to take. This seminar will identify common deficiencies in companies prior to franchising, as well as how to guide you in preparing your company and concept for franchising. This session is also useful for those companies that are about to expand, even if they are not currently considering franchising.
- The Basics of Developing a Franchise System Presented by: Michael Seid, Managing Director, MSA Worldwide and Andrew Seid, Consultant, MSA Worldwide
For long-term success a franchise must be a win-win for both the franchisor and franchisee. This seminar will explore how to create a franchise program that really works for both the franchisor and the franchisee, how to recruit franchisees that believe in your concept and who will be an asset to the franchise system and how you can establish a strong relationship with your franchisees based on open communications and trust.
- Training: The DNA of your Franchise System Presented by Marla Rosner, Senior Learning and Development Consultant, MSA Worldwide
The replication of a franchise concept is accomplished through effective training programs. These programs not only address franchisees but also convey standards and procedures to field staff, unit level management and employees. This presentation provides an overview of training methods used in franchising ranging from classroom to eLearning and addresses typical content covered for different audiences.