Franchise News

Franchise Management For Dummies Published: An essential desktop reference

The latest update in John Wiley & Sons’ popular For Dummies series, Franchise Management For Dummies, ​was released in bookstores and on the internet on May 1. Co-authored by two of the leading business and legal authorities in franchising, Michael Seid, CFE, Managing Director of MSA Worldwide, and Joyce Mazero, Partner, Gardere Wynne Sewell LLP, Franchise Management For Dummies provides franchisees and commercial and social franchisors with information on one of the world’s most important business expansion strategies.

Franchise Management For Dummies is “a powerful book that holds essential keys to running a successful franchise business,” according to Robert Cresanti, president and CEO of the International Franchise Association, who wrote the forward. “I can’t think of anyone more qualified than Michael and Joyce to write this much‑needed book,” says Cresanti.

Franchise Management For Dummies provides prospective franchisees with the tools and information they need to make a good franchise investment. It serves as a guide for commercial and social franchisors in the design, development and expansion of their systems and provides guidance on how to support their franchisees and manage their franchise systems. Franchise Management For Dummies carefully walks the reader, without unnecessary jargon, from the history of franchising and franchise regulations through multi-unit development for franchisees and international expansion for franchisors. It builds from a foundation of letting the reader understand franchising’s business and legal complexities, and serves as both a primer to newcomers and a source of expertise for experienced franchise professionals.

​“Our purpose was to weave franchise law and business practices together in a way that created an important balance for the reader in a concise and easy to understand book,” says Mazero.

“In Franchise Management For Dummies, Joyce and I take a deep dive in addressing many of the issues and challenges facing franchisors and franchisees today,” said Seid. It is a unique book in that it focuses not only on the needs of the franchisee and commercial franchisor, but also addresses social franchising. Social franchising is one of the most important new developments in franchising enabling non-governmental organizations (NGOs) and impact investors to deliver essential products and services to individuals at the base of the economic pyramid on a global scale.

The print edition of Franchise Management For Dummies is available for purchase at $26.99 through the For Dummies store at, in bookstores and online ( To provide the readers with additional valuable information on topics referenced in the book and to allow the authors to address new issues that may emerge between this edition and the next, Franchise Management For Dummies is supplemented by its website, Included on the website are powerful tools, including an updated due diligence workbook for prospective franchisees “Making the Franchise Decision.”​​

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“Michael wrote the book on Franchising.  So it is no surprise that when called upon, as I have done on several occasions to testify as an expert, Michael performs that role like no one else can.  His breadth of knowledge coupled with his ability to command his audience and to speak with authority is a priceless asset when the need arises to explain the unique franchising relationship, in simple terms, to a Court or Arbitrator.  MSA is my first and only choice to get the job done.”

Joel R. Schweidel
Senior Vice President and Assistant General Counsel  
Kahala Corp.

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