Franchising For Dummies®

Franchising For Dummies
was written by Michael Seid, Managing Director of MSA, and the late Dave Thomas, founder of Wendy's International, as a primer for prospective and current franchisors and franchisees. It does not replace the need for professional business and legal advisors, but gives the reader a solid grounding in the world of franchising that will make them better decision-makers, business managers, and operators. It's your concise handbook for understanding franchising with two of the world's leading experts as your tour guides.

Franchising For Dummies has something for everyone. 

  • For prospective franchisees it carefully takes the reader through the legal issues surrounding franchising, helps explain how to approach the selection of a franchise, and also provides guidance on operating their businesses and working within a franchise setting.
  • For mature or larger franchisees it deals with growth strategies, methods for staff development, hiring and firing, and even provides guidance on ending the franchise relationship.
  • For prospective and current franchisors it looks closely at how to become a franchisor, how to manage the franchise relationship once you are a franchisor, and how to expand the system domestically and internationally.

The current edition includes a CD-ROM with vast additional resources: 

  • Contributions from some of the most experienced franchise advisors in franchising
  • The Making the Franchise Decision workbook, written to help prospective franchisees work through the process of selecting a franchise
  • A sample employee handbook
  • An analysis of franchise laws around the world
  • An analysis of the construction of the FDD
  • A Franchise Sales and Compliance manual for franchisors
  • Two real estate workbooks
  • A variety of checklists and articles for franchisors and franchisees


"Two of the leading experts in franchising have come together to write not only the definitive work on franchising but one that is witty, easy to read, and cuts through the jargon found in the rest of franchise literature. Don't expect Franchising for Dummies to be a rah-rah book in support of franchisors. It is often hard-hitting and opinionated. It challenges some common practices in franchising and provides a balanced view of the realities of the franchise relationship. Dave and Michael candidly reveal what makes some franchise systems great and why some franchisors should be avoided at all cost."

Franchise Update Magazine

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