Confirm Your “Franchisability”
Many clients ask MSA Worldwide whether they can franchise their business. And the majority of the time, our answer is: absolutely. Then we quickly point out that a more important question to ask is whether you should franchise your business—which can be answered by confirming one’s franchisability.
MSA’s franchisability process consists of looking at a broad spectrum of business factors in a systematic approach. We help clients look at where their business is today and what additional infrastructure and support will be needed to implement a franchise structure and achieve franchisability.
Looking at one’s franchise feasibility, also confirms that a business has a measurable set of results and the business operating acumen to successfully franchise their concept and assist their franchisees. This is a key point because one of the primary incentives for a franchisee is gaining the franchisor’s expertise in operating the business. If that expertise doesn't exist, or is too limited then one’s franchisability isn't as strong and as marketable.
Check out this helpful book, Franchising for Dummies, by Michael Seid, founder and managing director of MSA Worldwide and Dave Thomas, late founder of Wendy’s International.