MSA Worldwide's reputation as Franchise Consultants is unmatched in the franchise industry because of our expertise in the design, development, growth and management of domestic and international franchise systems.

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Trusted Franchise Advisor

Business sectors keep evolving. Customer demands force change and new best practices emerge. The same is true for franchising. New trends and market dynamics must be considered upfront; and adequate time for planning and developing the system must also occur, so franchisees are supported and the system will be sustainable long-term. These and other considerations are why clients choose to work with MSA.

With more than 25 years of experience, we’ve become the industry’s trusted franchise consultant for new franchisors, as well as multi-unit and multi-brand franchises.

Our Practice Areas

MSA helps clients structure a franchise strategy based on the uniqueness of their brand, culture and operating model. For mature franchisors and for companies looking to become a franchisor, we help them navigate through the complexities of modern franchising.  The end result are higher-performing and sustainable franchise systems that meet our client's goals for both the franchisor and for their franchisees.  Our clients benefit from the services we offer in the following practice areas:

Program development
Packaged offering
Recruitment strategy
Operations manuals


Training programs
System audits
Operational support
Franchise relations
Litigation support

Franchise Your Business

If you are thinking about franchising your business, using a franchise consultant to structure your program will ensure long-term, sustainable growth. Franchise consultants will help you develop a strategy that will reflect your vision, help you achieve your goals, and avoid costly mistakes.

Learn other reasons.