Verify Expectations with Franchise Consulting
A significant benefit of working with MSA’s franchise consulting firm is our breadth of franchise experience; our strategic planning expertise; and our tactical implementation service and support that our clients have come to depend on.
MSA conducts a GAP analysis as part of their engagement process. The franchise consulting analysis helps business owners in multiple ways:
- Identifies differences (or gaps) in potential opportunity with actual performance benchmarks based on real industry franchising metrics
- Reveals planning, direction, or other shortcomings, so that strategy and expectations can be adjusted early in the franchise consulting phase
- Identifies tactical planning goals and objectives to maximize opportunities
- Offers a reality test or confirms one’s franchisability before further investments (financial, people and other resources) are made
Be More PreparedAdditionally, a franchise consulting GAP analysis spotlights what areas—from operations and marketing support to technology and real-estate investments—that need to be addressed in the development of a franchisor’s business infrastructure while the legal documents are being developed.
Becoming a franchisor requires a sizable financial investment for a sustainable and scalable infrastructure. Working with a franchise consultant upfront, avoids the guesswork and better prepares the franchisor for what’s ahead.