Latest MSA events and announcements
MSA's "Making the Franchise Decision" Workbook published on California DFPI website
We are pleased to announce that "Making the Franchise Decision," a prospective franchisee due diligence workbook authored and newly updated by Michael Seid, has been selected by California's Department of Financial Protection and Innovation (DFPI) for inclusion in the Franchise Publications resources on their website:
The workbook is also available on the MSA Worldwide website.
Visit MSA at the International Franchise Expo, September 24-25, 2021 at the Javits Center, NYC
The International Franchise Expo 2021 is the world's leading event where potential franchisees can network and connect with large, medium-size and emerging franchise brands. The International Franchise Expo brings together attendees, exhibitors, expert speakers and sponsors for information sharing, education, business development and a bit of fun! More info | To register
Visit MSA at booth 447, and attend our sessions at the Expo:
Franchising Your Business (two sessions: September 24 from 1:00-3:30 pm, and September 25 from 2:00-4:30 pm): Presented by Michael Seid and Kay Ainsley, Managing Directors, MSA Worldwide
Learn about the practical issues involved in preparing a plan for franchise development. This session is appropriate for business owners, corporate executives considering expanding a business through franchising, lawyers, accountants and business consultants. The IFA has acknowledged MSA Worldwide as the leading strategic and tactical advisory firm in franchising. This symposium will explore the basics of franchise system, design, development, expansion, franchise law, and will provide an understanding of the timing and cost to become a franchisor. Each attendee will receive a copy of Franchise Management for Dummies, authored by speaker Michael Seid. $225 fee
The Basics of Developing a Franchise (September 25 from 12:00-1:00 pm) Presented by Theresa Huszka, Senior Consultant, MSA Worldwide
This session covers the basics of developing a sustainable franchise concept and system. No fee.
Manuals & Training: Your Franchise System’s DNA (September 25 from 2:00-5:00 pm): Presented by Marla Rosner, CFE, Senior Learning & Development Consultant, MSA Worldwide
Documentation and training of business standards, processes, and best practices is essential to the consistent execution of your franchise concept. Combined, they are the DNA that assures that customers can count on your brand to deliver what they expect from location to location. Additionally, clear communication in manuals that specify system standards and requirements is essential for compliance with your franchise agreement, and lays the groundwork for straightforward relationships with your franchisees. Learn key content that should be addressed in franchise system manuals and how to determine the training topics and methods that will fuel your system’s success. $225 fee
Going International -- Moving Intelligently Into International Expansion (September 25 from 3:30-5:00 pm): Presented by Kay Ainsley, Managing Director, MSA Worldwide
When done correctly, international expansion can add prestige to your brand and income to your bottom line. This session discusses how to determine readiness to go international, identify and evaluate target markets, generate qualified leads, negotiate and close the sale, manage an international network, and avoid common pitfalls. No fee.
Michael Seid, Managing Director of MSA Worldwide, Chairs New IFA Task Force to Examine Brand Standards
June 4, 2021 - Membership in the International Franchise Association affords some franchisors and suppliers the “patina” of good standing and credibility, said Michael Seid, even when it’s not merited, a situation he’s working to help remedy as chair of the IFA’s new brand standards task force. In a May 25 letter to members announcing the task force, IFA Chair Catherine Monson wrote, “IFA must adapt in terms of who and what..."
Visit MSA at the Nashville Franchise Expo, May 7-8, 2021 at Music City Center
Network and connect with large, medium-size and emerging franchise brands at the Nashville Franchise Expo. Stop by and say "Hello" at the MSA pavilion, booth 615! Then visit two MSA clients in the same pavilion - Thrillz High-Flying Adventure Park, the next evolution in family entertainment centers; and Hydrate IV Bar, IV therapy bars promoting wellness and relaxation.
Registration for this event is Free. Click here to register
International Franchise Association’s Social Sector Task Force Launches Mentorship Program for Environmental Enterprises
Top Professionals in the Franchising Community Donate Time to Help Entrepreneurs Grow Using Franchise Methods
(WASHINGTON, D.C.) Mar. 27, 2020 — The International Franchise Association‘s (IFA) Social Sector Task Force has launched a mentorship program to help entrepreneurs leading environmental enterprises grow their organizations leveraging methods used in the franchise business model.
The IFA Social Sector Task Force is seeking entrepreneurs with existing businesses focused on one or more of the following sectors to join its new mentoring program: solar power and electric grids, clean water, sanitation systems, food waste management, agriculture, transportation, and recycling.
“Social sector franchising creates opportunities for local entrepreneurs to deliver a variety of products and services to underserved communities worldwide, while creating much-needed jobs. The Task Force’s goal is to bring together leading franchisors, franchisees, and suppliers and leverage their expertise in commercial franchising to help social sector concepts grow more efficiently and sustainably,” said Marla Rosner, chair of the IFA Social Sector Task Force and Senior Learning and Development Consultant at MSA Worldwide.
Over the last 10 years, members of the IFA Social Sector Task Force have mentored a variety of social enterprises around the globe, sharing their knowledge of and expertise in everything from franchise system management and development, to consumer marketing, training, operations, business analytics, legal and financial services, pricing strategies, and more.
In 2017, the co-founders of WSV — an organization that helps entrepreneurs establish pre-designed and highly impactful community-run businesses including in the sanitation and solar sectors — worked with an IFA Social Sector Task Force mentor to address their challenges, including shortening the lengthy timeline for launching new partnerships with NGOs.
“Since participating in the Task Force’s mentoring program, WSV has grown multiple social sector concepts to offer to NGOs to franchise in their communities,” said co-founder Adam Boxer. “We used the Task Force’s expertise in franchising to do a deep dive into all the different areas of our business — looking at franchising, law, funding, and documentation — to identify holes and areas we should be looking at that we haven’t thought of. As a result, we discovered loads of things to develop.”
Entrepreneurs interested in applying for the IFA Social Sector Task Force’s mentoring program can contact Lori Kiser at Lori@LoriKiser.com. For more information on the Task Force or for IFA members interested in becoming a mentor, visit http://www.socialsectorfranchising.org.
About the IFA Social Sector Franchising Task Force
The Social Sector Franchising Task Force was established by the International Franchise Association (IFA) in 2009 as a platform to advance and leverage the use of commercial franchising methods and technology to serve the needs of the social franchising community. It was founded by Michael Seid, founder and managing director of MSA Worldwide and former member of the IFA Board of Directors. The Task Force is composed of leading franchisors, franchisees, and professionals in commercial franchising whose goal is to help social sector franchisors and other NGOs become more effective and efficient in achieving their goals through the principles of franchising. For more information, visit http://www.socialsectorfranchising.org.
About the International Franchise Association
Celebrating 58 years of excellence, education and advocacy, the International Franchise Association is the world’s oldest and largest organization representing franchising worldwide. IFA works through its government relations and public policy, media relations, and educational programs to protect, enhance and promote franchising and the more than 733,000 franchise establishments that support nearly 7.6 million direct jobs, $674.3 billion of economic output for the U.S. economy, and 2.5 percent of the Gross Domestic Product (GDP). IFA members include franchise companies in over 300 different business format categories, individual franchisees, and companies that support the industry in marketing, law, technology, and business development.
IFA Announces Marla Rosner as Chair of Social Sector Task Force and Appoints Michael Seid to Chair Emeritus
Feb. 12 - IFA Chair Catherine Monson has appointed Marla Rosner, Senior Learning and Development Consultant at MSA Worldwide, to be the new Chair of the IFA’s Social Sector Franchising Task Force. Marla has served in the role of Task Force Manager since 2012. Under her leadership the group has developed a Mentoring Program, which matches IFA members who want to share their knowledge of and experience in franchising with social sector franchisor management and franchisees.
Michael Seid, Managing Director of MSA Worldwide, and founder and outgoing Chair of the Task Force, has been appointed Chair Emeritus of the Task Force to recognize his outstanding efforts in the area of social sector franchising. As an experienced commercial franchise expert with established social franchise expertise, he works with established social franchisors to improve their performance, with NGOs to explore their franchising opportunities, and with donors to maximize the use of the funds they provide in Low and Middle Income Counties (LMICs).
Peter Holt, CEO of The Joint Chiropractic and Task Force contributor since 2014 will assume the role of task force Vice Chair.
About the IFA Social Sector Franchising Task Force
The Social Sector Franchising Task Force was established by the International Franchise Association (IFA) in 2009 as a platform to advance and leverage the use of commercial franchising methods and technology to serve the needs of the social franchising community. It was founded and first chaired by Michael Seid, founder and managing director of MSA Worldwide and former member of the IFA Board of Directors. The Task Force is composed of leading franchisors, franchisees, and professionals in commercial franchising whose goal is to help social sector franchisors and other NGOs become more effective and efficient in achieving their goals through the principles of franchising.
In addition to mentoring programs the Social Sector Franchising Task Force offers peer groups for social franchisor management, well-articulated FAQs on its website, and a guide for attorneys and consultants who may be assisting social franchisors in establishing their franchise systems. For more information, visit www.socialsectorfranchising.org/.
Join MSA at the 2020 IFA Convention, Feb. 8-11 in Orlando, FL
IFA's Annual Convention is franchising's biggest event for business development and personal growth. Whether you're a franchising veteran or just starting out, there are sessions designed for everyone. This is your chance to network and chart the future of the industry.
Sessions presented by MSA include:
Monday Feb. 10 - Learning Lab
Profitability and Success: Developing a Best-in-Class Program with Systems
Moderator: Michael Seid, CFE, Managing Director, MSA Worldwide
Speakers: Bill DiPaola, CFE, COO, Ballard Brands, LLC; Don Fox, CEO, Firehouse Subs
Profitability of the brand is a key to attracting targeted franchisees. Emerging franchisors have choices to make when structuring their brand to deliver the proper return on investment for both the franchisor and franchisee.
In this interactive format which will include audience participation and questions, we will explore:
- How to design, develop and support a modern franchise system that drives profitability.
- How to define the needs of the various classes of franchisees.
- What are the key learnings to support each class of franchisee in order to best leverage the brand’s system resources to drive profitability?
- What are the best approaches to distinguish the franchise offering in marketing materials so that it will be attractive to the intended audience, and what methods are effective in creating a pipeline of potential franchisee candidates?
To register, and for full details on the Convention, visit the IFA website at https://www.franchise.org/events/convention
Michael Seid in History Channel's "The Food That Built America" Episode 2
About the Series: For generations of Americans, food titans like Henry Heinz, Milton Hershey, John and Will Kellogg, C.W. Post and the McDonald brothers have been household names. But before they became brand names, they were brilliant, sometimes ruthless visionaries who revolutionized food and changed the landscape of America forever. This miniseries tells the fascinating stories of the people behind the food that built America.
Michael Seid, Managing Director of MSA Worldwide, shares the story of Colonel Sanders and the KFC franchise in Episode 2, "Best Served Cold."
MSA at Franchise Expo Chicago, Sept. 13-14
September 13-14, 2019 at the Donald E. Stephens Convention Center
Join motivated entrepreneurs and future business owners at Franchise Expo Chicago, the premier franchise expo serving the Greater Chicago Area. See hundreds of franchise concepts and opportunities, and the most qualified prospects from Chicago and surrounding areas.
- Visit MSA at Booth #406: The IFA has acknowledged MSA as “the leading strategic and tactical advisory firm in franchising.” We develop franchise systems that our clients can support and grow. From strategy to manuals and training to franchise sales, let us apply our knowledge, resources, and commitment to help you exceed your business expectations.
Franchise Expo Chicago also offers the industry's most comprehensive conference and educational program to gain the ins and outs and behind the scenes information needed for success right from the start. MSA will present several seminars and workshops at the Expo:
- Workshop: Franchising Your Business
- The Basics of Developing a Franchise System
- Getting Ready to Franchise Your Business
- Training: The DNA of Your Franchise System
MSA clients celebrate International Expansion
Freddy’s Frozen Custard & Steakburgers Co-Founder and COO Scott Redler joined their franchisee Yousef Khattar, Managing Director of Tastebuds Group, to cut the ribbon on the first Freddy’s in the Dubai Mall on July 9th, 2019. Khattar is scheduled to open the second Freddy’s in the Mall of the Emirates in the coming weeks, with more restaurants in development later this year.
MSA Worldwide announced as exclusive sponsor of 2020 Global Franchise Awards
The Global Franchise Awards – the only franchise awards recognizing worldwide success – is proud to announce that MSA Worldwide has been named the exclusive sponsor of the 2020 edition of the awards.
Founded in 1987, the International Franchise Association has called MSA Worldwide "the leading strategic and tactical advisory firm in franchising". MSA Worldwide's core clients are emerging domestic and international brands and the organization is privileged to be the advisors to many of the world's leading brands, both in and outside of franchising.
"Franchising as a viable business model depends on providing opportunities for success for both franchisors and franchisees. As a past judge, I was honored that MSA was asked to be the exclusive sponsor for this year's Global Franchise Awards, because by recognizing and learning from those who are 'doing it right' we can encourage others to follow best practices and therefore strengthen the franchise business model." - Kay Ainsley, Managing Director, MSA Worldwide
Want to gain global recognition? Want to reach all the key international players within the franchising industry? Want to raise your profile to a new global level? Want to win one of the most prestigious awards in the industry?
The 2020 Global Franchise Awards will launch in late summer of this year - for news, updates and the announcement of the launch date, visit globalfranchisemagazine.com
Join MSA at the 2019 IFA Convention, Feb. 23-27 in Las Vegas, NV
The International Franchise Association’s Annual Convention is franchising's biggest event for business development and personal growth.Whether you're a franchising veteran or just starting out, there are sessions designed for everyone. This is your chance to network, chart the future of the franchise industry, and grow your brand, together. IFA 2019 will provide attendees with new, exciting and inspirational sessions and events, including unique and new General Session presentation formats, as well as top-tier, must-see industry and business leaders.
Sessions presented by MSA include:
Saturday Feb. 23 - CFE-Accredited Special Session:
Principles of Franchising
Presenters: Kay Ansley, CFE, Managing Director, MSA Worldwide; Joe Bourdow, CFE, Senior Advisor, Valpak; Barry Heller, CFE, Partner, DLA Piper LLP (US); Mark Liston, CFE, President, Glass Doctor; Bret Lowell, CFE, Partner, DLA Piper LLP (US)This one-day course will provide an introduction to some of the key problems faced by management of franchisors, along with the “principles” used to help solve those problems.
Monday Feb. 25 Operations Summit, Panel 1
Propelling New Units to Breakeven: Best Practices in Franchisee Onboarding, Training and Support
(This panel is relevant to all system sizes.)
An operation’s breakeven is a critical objective for both franchisees’ and franchisors’ success. Effective onboarding, training and support of new franchisees contributes to their early performance and how quickly they achieve that goal. The critical path from franchise signing, through site selection, build-out, training, opening and first-year operations offers countless opportunities for the franchisor to make a difference in the franchisee’s trajectory. Learn from a panel of experienced franchise leaders, from emerging through mature franchisors, about tactics they use to foster cash flow-positive businesses.
For full details on the Convention, visit the IFA website at https://www.franchise.org/
Franchise Expo South - Jan. 24-26, 2019, Fort Lauderdale, FL
Join thousands of entrepreneurs and business owners at FRANCHISE EXPO SOUTH, the premier franchise expo serving the Southern US, Caribbean, and Latin America. Meet hundreds of proven franchised businesses at every investment level in every industry.
CFE-Accredited in-depth Workshops presented by MSA Worldwide at the Expo include:
The IFA has acknowledged MSA Worldwide as the leading strategic and tactical advisory firm in franchising. This symposium will explore the basics of franchise system, design, development & expansion, franchise law, and will provide an understanding of the timing and cost to become a franchisor. Each attendee will receive a copy of Franchise Management for Dummies, authored by Michael Seid. Click here for more details.Operations Manuals: The Foundation to Consistent Execution
Presented by Marla Rosner, Senior Learning and Development Consultant, MSA Worldwide
Documentation of your business' processes and procedures is the foundation to consistent execution of your franchise concept. In this workshop, learn how to create a user-friendly Operations Manual as well as key content that should be included.
This session will delve into how franchisors and franchisees can protect their brand while making the best use of social networking sites. Among other things, this session will explore some of the do’s and don’ts of setting up social networking sites for an entire system, addressing rogue franchisees and licensees who set up their own sites, and establish a system-wide strategy and policy for social networking and social media. This session will also explore data collection, use, and protection in franchise companies. Finally, this session will address using online tools to manage and enhance your company’s online franchise development efforts.
Caution: International Expansion May Be Trickier than You Thought
By Michael Seid - Franchising.com, Nov. 7, 2018
Managing Labor Risk: Avoid joint employer and vicarious liability
By Michael Seid - Franchise Update Magazine, August 2018
For years, franchisors have included sections in their manuals that provide recommended human resource practices. Some of these are quite basic and limited while others are extensive, including employment applications, policy guides, interview questions... (read full article)
New Event! IFA Operations Seminar, Sept 12, Tampa, FL
This all-new IFA event, for franchisors and franchisees, is focused on operational excellence for sustained growth. You’ll learn from seasoned experts about improving unit-level economics, defining and maintaining brand standards system-wide, training tools for today's learner, improved franchise relations, and ways to ensure field staff are giving their franchisees the best support possible for their needs.
Sessions will include panel discussions, networking, roundtables and team exercises with tangible solutions that you can take back to your system. VPs of Operations, Operations Managers, Trainers and Field Staff are encouraged to attend.
Space is limited. You will earn 300 Certified Franchise Executive Education Credits by attending this seminar.
2018 International Franchise Expo, May 31-June 2, The Javits Center, New York, NY
MSA is proud to be a Program Sponsor of the 2018 International Franchise Expo, the largest franchise expo in the country. Join thousands of entrepreneurs and future business owners at this premier annual event. Meet face-to-face with over 400 proven franchise opportunities in every industry, at every investment level, full-time and part-time.
Free Registration Invitation: Use the MSA invitation link (use promo code MSA). While you're enjoying the Expo, stop by and visit us at the MSA Pavilion, Booth 133!
Free educational sessions presented by MSA at the 2018 Expo include:
- Getting Ready to Franchise Your Business
Andrew Seid, Consultant, MSA Worldwide and Theresa Huzska, CFE, Senior Consultant, MSA Worldwide
- Training: The DNA of Your Franchise System
Marla Rosner, Senior Learning & Development Consultant, MSA Worldwide
- The Basics of Developing a Franchise System
Michael Seid, Managing Director, MSA Worldwide and Andrew Seid, Consultant, MSA Worldwide
- Going International - Moving Intelligently into International Expansion
Kay Marie Ainsley, Managing Director, MSA Worldwide
MSA's in-depth workshops at the 2018 Expo (separate fee required) are:
- Franchising Your Business, Part 1 and Franchising Your Business, Part 2
Presented by: Michael Seid, Managing Director, MSA Worldwide; Kay Marie Ainsley, Managing Director, MSA Worldwide; Marisa Faunce, Partner, Plave Koch PLC
- Operations Manuals: The Foundation to Consistent Execution
Presented by: Marla Rosner, Senior Learning & Development Consultant, MSA Worldwide
- Web 2.0: Social Networking + Data in Franchising
Presented by: Lee Plave, Partner, Plave Koch PLC; Theresa Huszka, CFE, Senior Consultant, MSA Worldwide; Paul Segreto, CEO, Franchise Foundry
IFE Website for full Expo details: http://www.ifeinfo.com/
Enjoy Free Registration courtesy of MSA (use promo code MSA)
We hope to see you there!
2018 IFA Legal Symposium: May 6-8, Washington, DC
MSA Worldwide is proud to sponsor the International Franchise Association's 2018 Legal Symposium, to be held May 6-8 in Washington, DC.
IFA’s Legal Symposium is designed by a task force of IFA member volunteers with a particular emphasis on how legal and regulatory issues affect the everyday business operations of the franchise system. The program provides value and real-world solutions to both business executives and their franchise legal partners. Sessions focus on the practical use of the law, and the how-to’s for navigating today’s business and regulatory environment. The Legal Symposium is a training ground for what business executives and legal counsel need to know, and how to put it into practice.
Attendees can also earn CLE (Continuing Legal Education) and CFE (Certified Franchise Executives) credits by attending. Featuring expert speakers and timely content, the IFA Legal Symposium is a "must attend" event.
The managing director of MSA Worldwide tells Global Franchise about how he came to be running “the leading advisory firm in franchising.”
IFA 2018 Convention: Together, We Are Franchising
February 10-13, 2018, Phoenix, AZ
Join thousands of fellow business leaders in franchising at IFA’s 58th Annual Convention, February 10-13, 2018 in Phoenix, Arizona.
The premier franchising event of the year, the 2018 IFA Convention will focus on bringing the franchising community together to fortify the franchise business model in a climate of change and challenge to the franchise industry.
IFA 2018 Convention Agenda Highlights:
- Young entrepreneurs will pitch business plans to Shark Tank star Daymond John, founder and CEO of FUBU, who is serving as a special guest judge for the Franchise Education and Research Foundation’s NextGen in Franchising Global Competition
- Disruptive presentations from keynote speakers and industry veterans focused on transformational trends will provide insights on how to develop your business and personal brand
- Music Paradigm, a business development exercise involving a live professional orchestra, will lead an unforgettable session, unlike anything ever experienced at an IFA Convention
- The Emerging Franchisor Bootcamp returns for up-and-coming brands with 100 units or less, offering the opportunity to learn how franchise companies grow through the emerging phase and avoid the typical mistakes in getting to critical mass (space is limited and sells out quickly, so register early!)
MSA Worldwide presentations at the convention include:
- How Social Franchises are Addressing Complex Problems in the Developing World -Michael Seid, Managing Director, MSA Worldwide
- International Market Selection & Analysis - Kay Ainsley, Managing Director, MSA Worldwide
For full details including daily schedules, download the 2018 IFA Convention brochure.
Franchise Management For Dummies Published: An essential desktop reference
The latest update in John Wiley & Sons’ popular For Dummies series, Franchise Management For Dummies, was released in bookstores and on the internet on May 1. Co-authored by two of the leading business and legal authorities in franchising, Michael Seid, CFE, Managing Director of MSA Worldwide, and Joyce Mazero, Partner, Gardere Wynne Sewell LLP, Franchise Management For Dummies provides franchisees and commercial and social franchisors with information on one of the world’s most important business expansion strategies.
Franchise Management For Dummies is “a powerful book that holds essential keys to running a successful franchise business,” according to Robert Cresanti, president and CEO of the International Franchise Association, who wrote the forward. “I can’t think of anyone more qualified than Michael and Joyce to write this much‑needed book,” says Cresanti.
Franchise Management For Dummies provides prospective franchisees with the tools and information they need to make a good franchise investment. It serves as a guide for commercial and social franchisors in the design, development and expansion of their systems and provides guidance on how to support their franchisees and manage their franchise systems. Franchise Management For Dummies carefully walks the reader, without unnecessary jargon, from the history of franchising and franchise regulations through multi-unit development for franchisees and international expansion for franchisors. It builds from a foundation of letting the reader understand franchising’s business and legal complexities, and serves as both a primer to newcomers and a source of expertise for experienced franchise professionals.
“Our purpose was to weave franchise law and business practices together in a way that created an important balance for the reader in a concise and easy to understand book,” says Mazero.
“In Franchise Management For Dummies, Joyce and I take a deep dive in addressing many of the issues and challenges facing franchisors and franchisees today,” said Seid. It is a unique book in that it focuses not only on the needs of the franchisee and commercial franchisor, but also addresses social franchising. Social franchising is one of the most important new developments in franchising enabling non-governmental organizations (NGOs) and impact investors to deliver essential products and services to individuals at the base of the economic pyramid on a global scale.
The print edition of Franchise Management For Dummies is available for purchase at $26.99 through the For Dummies store at http://www.dummies.com, in bookstores and online (http://www.amazon.com). To provide the readers with additional valuable information on topics referenced in the book and to allow the authors to address new issues that may emerge between this edition and the next, Franchise Management For Dummies is supplemented by its website, http://www.dummies.com/go/franchisemanagementfd. Included on the website are powerful tools, including an updated due diligence workbook for prospective franchisees “Making the Franchise Decision.”
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