Franchising ​News

Stay informed with the latest news from MSA - events, announcements, and updates from the world of business and franchising.

Latest MSA events and announcements

Global Franchise Magazine Meets: Michael Seid

The managing director of MSA Worldwide tells Global Franchise about how he came to be running “the leading advisory firm in franchising.”

IFA 2018 Convention: Together, We Are Franchising 

February 10-13, 2018, Phoenix, AZ

Join thousands of fellow business leaders in franchising at IFA’s 58th Annual Convention, February 10-13, 2018 in Phoenix, Arizona.

The premier franchising event of the year, the 2018 IFA Convention will focus on bringing the franchising community together to fortify the franchise business model in a climate of change and challenge to the franchise industry.

IFA 2018 Convention Agenda Highlights:

  • Young entrepreneurs will pitch business plans to Shark Tank star Daymond John, founder and CEO of FUBU, who is serving as a special guest judge for the Franchise Education and Research Foundation’s NextGen in Franchising Global Competition
  • Disruptive presentations from keynote speakers and industry veterans focused on transformational trends will provide insights on how to develop your business and personal brand
  • Music Paradigm, a business development exercise involving a live professional orchestra, will lead an unforgettable session, unlike anything ever experienced at an IFA Convention
  • The Emerging Franchisor Bootcamp returns for up-and-coming brands with 100 units or less, offering the opportunity to learn how franchise companies grow through the emerging phase and avoid the typical mistakes in getting to critical mass (space is limited and sells out quickly, so register early!)

MSA Worldwide presentations at the convention include:

  • How Social Franchises are Addressing Complex Problems in the Developing World -Michael Seid, Managing Director, MSA Worldwide
  • International Market Selection & Analysis - Kay Ainsley, Managing Director, MSA Worldwide

For ​full details including ​daily schedules, download the 2018 IFA Convention brochure.

Franchise Management For Dummies Published: An essential desktop reference

The latest update in John Wiley & Sons’ popular For Dummies series, Franchise Management For Dummies, ​was released in bookstores and on the internet on May 1. Co-authored by two of the leading business and legal authorities in franchising, Michael Seid, CFE, Managing Director of MSA Worldwide, and Joyce Mazero, Partner, Gardere Wynne Sewell LLP, Franchise Management For Dummies provides franchisees and commercial and social franchisors with information on one of the world’s most important business expansion strategies.

Franchise Management For Dummies is “a powerful book that holds essential keys to running a successful franchise business,” according to Robert Cresanti, president and CEO of the International Franchise Association, who wrote the forward. “I can’t think of anyone more qualified than Michael and Joyce to write this much‑needed book,” says Cresanti.

Franchise Management For Dummies provides prospective franchisees with the tools and information they need to make a good franchise investment. It serves as a guide for commercial and social franchisors in the design, development and expansion of their systems and provides guidance on how to support their franchisees and manage their franchise systems. Franchise Management For Dummies carefully walks the reader, without unnecessary jargon, from the history of franchising and franchise regulations through multi-unit development for franchisees and international expansion for franchisors. It builds from a foundation of letting the reader understand franchising’s business and legal complexities, and serves as both a primer to newcomers and a source of expertise for experienced franchise professionals.

​“Our purpose was to weave franchise law and business practices together in a way that created an important balance for the reader in a concise and easy to understand book,” says Mazero.

“In Franchise Management For Dummies, Joyce and I take a deep dive in addressing many of the issues and challenges facing franchisors and franchisees today,” said Seid. It is a unique book in that it focuses not only on the needs of the franchisee and commercial franchisor, but also addresses social franchising. Social franchising is one of the most important new developments in franchising enabling non-governmental organizations (NGOs) and impact investors to deliver essential products and services to individuals at the base of the economic pyramid on a global scale.

The print edition of Franchise Management For Dummies is available for purchase at $26.99 through the For Dummies store at, in bookstores and online ( To provide the readers with additional valuable information on topics referenced in the book and to allow the authors to address new issues that may emerge between this edition and the next, Franchise Management For Dummies is supplemented by its website, Included on the website are powerful tools, including an updated due diligence workbook for prospective franchisees “Making the Franchise Decision.”​​

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