Franchising ​News

Stay informed with the latest news from MSA - events, announcements, and updates from the world of business and franchising.

Latest MSA events and announcements​

IFA Announces Marla Rosner as Chair of Social Sector Task Force and Appoints Michael Seid to Chair Emeritus

Feb. 12 - IFA Chair Catherine Monson has appointed Marla Rosner, Senior Learning and Development Consultant at MSA Worldwide, to be the new Chair of the IFA’s Social Sector Franchising Task Force. Marla has served in the role of Task Force Manager since 2012. Under her leadership the group has developed a Mentoring Program, which matches IFA members who want to share their knowledge of and experience in franchising with social sector franchisor management and franchisees.

Michael Seid, Managing Director of MSA Worldwide, and founder and outgoing Chair of the Task Force, has been appointed Chair Emeritus of the Task Force to recognize his outstanding efforts in the area of social sector franchising. As an experienced commercial franchise expert with established social franchise expertise, he works with established social franchisors to improve their performance, with NGOs to explore their franchising opportunities, and with donors to maximize the use of the funds they provide in Low and Middle Income Counties (LMICs).

Peter Holt, CEO of The Joint Chiropractic and Task Force contributor since 2014 will assume the role of task force Vice Chair.

About the IFA Social Sector Franchising Task Force

The Social Sector Franchising Task Force was established by the International Franchise Association (IFA) in 2009 as a platform to advance and leverage the use of commercial franchising methods and technology to serve the needs of the social franchising community. It was founded and first chaired by Michael Seid, founder and managing director of MSA Worldwide and former member of the IFA Board of Directors. The Task Force is composed of leading franchisors, franchisees, and professionals in commercial franchising whose goal is to help social sector franchisors and other NGOs become more effective and efficient in achieving their goals through the principles of franchising.

In addition to mentoring programs the Social Sector Franchising Task Force offers peer groups for social franchisor management, well​-articulated FAQs on its website, and a guide for attorneys and consultants who may be assisting social franchisors in establishing their franchise systems. For more information, visit

Join MSA at the 2020 IFA Convention, Feb. 8-11 in Orlando, FL 

IFA's Annual Convention is franchising's biggest event for business development and personal growth. Whether you're a franchising veteran or just starting out, there are sessions designed for everyone. This is your chance to network and chart the future of the industry.

Sessions presented by MSA include:

Monday Feb. 10 - Learning Lab
Profitability and Success: Developing a Best-in-Class Program with Systems

Moderator: Michael Seid, CFE, Managing Director, MSA Worldwide

Speakers: Bill DiPaola, CFE, COO, Ballard Brands, LLC; Don Fox, CEO, Firehouse Subs

Profitability of the brand is a key to attracting targeted franchisees. Emerging franchisors have choices to make when structuring their brand to deliver the proper return on investment for both the franchisor and franchisee.
In this interactive format which will include audience participation and questions, we will explore:

  • How to design, develop and support a modern franchise system that drives profitability.
  • How to define the needs of the various classes of franchisees.
  • What are the key learnings to support each class of franchisee in order to best leverage the brand’s system resources to drive profitability?
  • What are the best approaches to distinguish the franchise offering in marketing materials so that it will be attractive to the intended audience, and what methods are effective in creating a pipeline of potential franchisee candidates?

To register, and for full details on the Convention, visit the IFA website at

Michael Seid in History Channel's "The Food That Built America" Episode 2

About the Series: For generations of Americans, food titans like Henry Heinz, Milton Hershey, John and Will Kellogg, C.W. Post and the McDonald brothers have been household names. But before they became brand names, they were brilliant, sometimes ruthless visionaries who revolutionized food and changed the landscape of America forever. This miniseries tells the fascinating stories of the people behind the food that built America.

Michael Seid, Managing Director of MSA Worldwide, shares the story of Colonel Sanders and the KFC franchise in Episode 2, "Best Served Cold."​

MSA at Franchise Expo Chicago, Sept. 13-14 

September 13-14, 2019 at the Donald E. Stephens Convention Center

Join motivated entrepreneurs and future business owners at Franchise Expo Chicago, the premier franchise expo serving the Greater Chicago Area. See hundreds of franchise concepts and opportunities, and the most qualified prospects from Chicago and surrounding areas.

  • Visit MSA at Booth #406: The IFA has acknowledged MSA as “the leading strategic and tactical advisory firm in franchising.” We develop franchise systems that our clients can support and grow. From strategy to manuals and training to franchise sales, let us apply our knowledge, resources, and commitment to help you exceed your business expectations.

Franchise Expo Chicago also offers the industry's most comprehensive conference and educational program to gain the ins and outs and behind the scenes information needed for success right from the start. MSA will present several seminars and workshops at the Expo:

  • Workshop: Franchising Your Business
  • The Basics of Developing a Franchise System
  • Getting Ready to Franchise Your Business
  • Training: The DNA of Your Franchise System

For full details on Franchise Expo Chicago, including a registration link, full list of exhibitors, and daily schedules, visit

MSA clients celebrate International Expansion 



Freddy’s Frozen Custard & Steakburgers Co-Founder and COO Scott Redler joined their franchisee Yousef Khattar, Managing Director of Tastebuds Group, to cut the ribbon on the first Freddy’s in the Dubai Mall on July 9th, 2019. Khattar is scheduled to open the second Freddy’s in the Mall of the Emirates in the coming weeks, with more restaurants in development later this year.​

MSA Worldwide announced as exclusive sponsor of 2020 Global Franchise Awards 

The Global Franchise Awards – the only franchise awards recognizing worldwide success – is proud to announce that MSA Worldwide has been named the exclusive sponsor of the 2020 edition of the awards.

Founded in 1987, the International Franchise Association has called MSA Worldwide "the leading strategic and tactical advisory firm in franchising". MSA Worldwide's core clients are emerging domestic and international brands and the organization is privileged to be the advisors to many of the world's leading brands, both in and outside of franchising. 

"Franchising as a viable business model depends on providing opportunities for success for both franchisors and franchisees. As a past judge, I was honored that MSA was asked to be the exclusive sponsor for this year's Global Franchise Awards, because by recognizing and learning from those who are 'doing it right' we can encourage others to follow best practices and therefore strengthen the franchise business model." - Kay Ainsley, Managing Director, MSA Worldwide

​Want to gain global recognition? Want to reach all the key international players within the franchising industry? Want to raise your profile to a new global level? Want to win one of the most prestigious awards in the industry?

The 2020 Global Franchise Awards will launch in late summer of this year - for news, updates and the announcement of the launch date, visit​​

Join MSA at the 2019 IFA Convention, Feb. 23-27 in Las Vegas, NV 

The International Franchise Association’s Annual Convention is franchising's biggest event for business development and personal growth.Whether you're a franchising veteran or just starting out, there are sessions designed for everyone. This is your chance to network, chart the future of the franchise industry, and grow your brand, together. IFA 2019 will provide attendees with new, exciting and inspirational sessions and events, including unique and new General Session presentation formats, as well as top-tier, must-see industry and business leaders.

Sessions presented by MSA include:

Saturday Feb. 23 - CFE-Accredited Special Session:
Principles of Franchising

Presenters: Kay Ansley, CFE, Managing Director, MSA Worldwide; Joe Bourdow, CFE, Senior Advisor, Valpak; Barry Heller, CFE, Partner, DLA Piper LLP (US); Mark Liston, CFE, President, Glass Doctor; Bret Lowell, CFE, Partner, DLA Piper LLP (US)

This one-day course will provide an introduction to some of the key problems faced by management of franchisors, along with the “principles” used to help solve those problems.
Monday Feb. 25  Operations Summit, Panel 1
Propelling New Units to Breakeven: Best Practices in Franchisee Onboarding, Training and Support

(This panel is relevant to all system sizes.)

Moderator: Marla Rosner, CFE, Senior Learning and Development Consultant, MSA Worldwide

An operation’s breakeven is a critical objective for both franchisees’ and franchisors’ success. Effective onboarding, training and support of new franchisees contributes to their early performance and how quickly they achieve that goal. The critical path from franchise signing, through site selection, build-out, training, opening and first-year operations offers countless opportunities for the franchisor to make a difference in the franchisee’s trajectory. Learn from a panel of experienced franchise leaders, from emerging through mature franchisors, about tactics they use to foster cash flow-positive businesses.

For full details on the Convention, visit the IFA website at

Franchise Expo South - Jan. 24-26, 2019, Fort Lauderdale, FL

Join thousands of entrepreneurs and business owners at FRANCHISE EXPO SOUTH, the premier franchise expo serving the Southern US, Caribbean, and Latin America. Meet hundreds of proven franchised businesses at every investment level in every industry.

Register Now!

CFE-Accredited in-depth Workshops presented by MSA Worldwide at the Expo include:

Franchising Your Business
Presented by: Michael Seid, Managing Director, MSA Worldwide and Kay Marie Ainsley, Managing Director, MSA Worldwide

The IFA has acknowledged MSA Worldwide as the leading strategic and tactical advisory firm in franchising. This symposium will explore the basics of franchise system, design, development & expansion, franchise law, and will provide an understanding of the timing and cost to become a franchisor. Each attendee will receive a copy of Franchise Management for Dummies, authored by Michael Seid. Click here for more details.

Operations Manuals: The Foundation to Consistent Execution

Presented by Marla Rosner, Senior Learning and Development Consultant, MSA Worldwide

Documentation of your business' processes and procedures is the foundation to consistent execution of your franchise concept. In this workshop, learn how to create a user-friendly Operations Manual as well as key content that should be included. Click here for more details.

Web. 2.0: Social Networking + Data in Franchising
Presented by Lee Plave, Partner, Plave Koch PLC and Theresa Huszka, CFE, Senior Consultant, MSA Worldwide

This session will delve into how franchisors and franchisees can protect their brand while making the best use of social networking sites. Among other things, this session will explore some of the do’s and don’ts of setting up social networking sites for an entire system, addressing rogue franchisees and licensees who set up their own sites, and establish a system-wide strategy and policy for social networking and social media. This session will also explore data collection, use, and protection in franchise companies. Finally, this session will address using online tools to manage and enhance your company’s online franchise development efforts. Click here for more details.

Caution: International Expansion May Be Trickier than You Thought


By Michael Seid -, Nov. 7, 2018

Success as a franchisor in the U.S. does not guarantee success abroad. Unfortunately, stories abound about franchisors drawn to the allure of "going international" by prospective international franchisees who, in contacting the franchisor about a franchise opportunity... (​read full article)


Managing Labor Risk: Avoid ​joint employer and vicarious liability

By Michael Seid - Franchise Update Magazine, August 2018

For years, franchisors have included sections in their manuals that provide recommended human resource practices. Some of these are quite basic and limited while others are extensive, including employment applications, policy guides, interview questions... (​read full article)

New Event! IFA Operations Seminar, Sept 12, Tampa, FL

This all-new IFA event, for franchisors and franchisees, is focused on ​operational excellence for ​sustained growth. You’ll learn from seasoned experts about improving unit-level economics, defining and maintaining brand standards system-wide, training tools for today's learner, improved franchise relations, and ways to ensure field staff are giving their franchisees the best support possible for their needs.

Sessions will include panel discussions, networking, roundtables and team exercises with tangible solutions that you can take back to your system. VPs of Operations, Operations Managers, Trainers and Field Staff are encouraged to attend. 

Space is limited. You will earn 300 Certified Franchise Executive Education Credits by attending this seminar.

2018 International Franchise Expo, May 31-June 2, The Javits Center, New York, NY

MSA is proud to be a Program Sponsor of the 2018 International Franchise Expo, the largest franchise expo in the country. Join thousands of entrepreneurs and future business owners at this premier annual event. Meet face-to-face with over 400 proven franchise opportunities in every industry, at every investment level, full-time and part-time.

Free Registration Invitation: Use the MSA invitation link (use promo code MSA). While you're enjoying the Expo, stop by and visit us at the MSA Pavilion, Booth 133!

Free educational sessions presented by MSA at the 2018 Expo include:

  • Getting Ready to Franchise Your Business
    Andrew Seid, Consultant, MSA Worldwide and Theresa Huzska, CFE, Senior Consultant, MSA Worldwide
  • Training: The DNA of Your Franchise System
    Marla Rosner, Senior Learning & Development Consultant, MSA Worldwide
  • The Basics of Developing a Franchise System
    Michael Seid, Managing Director, MSA Worldwide and Andrew Seid, Consultant, MSA Worldwide
  • Going International - Moving Intelligently into International Expansion
    Kay Marie Ainsley, Managing Director, MSA Worldwide

MSA's in-depth workshops at the 2018 Expo (separate fee required) are:

  • Franchising Your Business, Part 1 and Franchising Your Business, Part 2
    Presented by: Michael Seid, Managing Director, MSA Worldwide; Kay Marie Ainsley, Managing Director, MSA Worldwide; Marisa Faunce, Partner, Plave Koch PLC
  • Operations Manuals: The Foundation to Consistent Execution
    Presented by: Marla Rosner, Senior Learning & Development Consultant, MSA Worldwide
  • Web 2.0: Social Networking + Data in Franchising
    Presented by: Lee Plave, Partner, Plave Koch PLC; Theresa Huszka, CFE, Senior Consultant, MSA Worldwide; Paul Segreto, CEO, Franchise Foundry

IFE Website for full Expo details:

Enjoy Free Registration courtesy of MSA (use promo code MSA)

We hope to see you there!

2018 IFA Legal Symposium: May 6-8, Washington, DC 

MSA Worldwide is proud to sponsor the International Franchise Association's 2018 Legal Symposium, to be held May 6-8 in Washington, DC.

IFA’s Legal Symposium is designed by a task force of IFA member volunteers with a particular emphasis on how legal and regulatory issues affect the everyday business operations of the franchise system. The program provides value and real-world solutions to both business executives and their franchise legal partners. Sessions focus on the practical use of the law, and the how-to’s for navigating today’s business and regulatory environment. The Legal Symposium is a training ground for what business executives and legal counsel need to know, and how to put it into practice.

Attendees can also earn CLE (Continuing Legal Education) and CFE (Certified Franchise Executives) credits by attending. Featuring expert speakers and timely content, the IFA Legal Symposium is a "must attend" event.

Global Franchise Magazine Meets: Michael Seid

The managing director of MSA Worldwide tells Global Franchise about how he came to be running “the leading advisory firm in franchising.”

IFA 2018 Convention: Together, We Are Franchising 

February 10-13, 2018, Phoenix, AZ

Join thousands of fellow business leaders in franchising at IFA’s 58th Annual Convention, February 10-13, 2018 in Phoenix, Arizona.

The premier franchising event of the year, the 2018 IFA Convention will focus on bringing the franchising community together to fortify the franchise business model in a climate of change and challenge to the franchise industry.

IFA 2018 Convention Agenda Highlights:

  • Young entrepreneurs will pitch business plans to Shark Tank star Daymond John, founder and CEO of FUBU, who is serving as a special guest judge for the Franchise Education and Research Foundation’s NextGen in Franchising Global Competition
  • Disruptive presentations from keynote speakers and industry veterans focused on transformational trends will provide insights on how to develop your business and personal brand
  • Music Paradigm, a business development exercise involving a live professional orchestra, will lead an unforgettable session, unlike anything ever experienced at an IFA Convention
  • The Emerging Franchisor Bootcamp returns for up-and-coming brands with 100 units or less, offering the opportunity to learn how franchise companies grow through the emerging phase and avoid the typical mistakes in getting to critical mass (space is limited and sells out quickly, so register early!)

MSA Worldwide presentations at the convention include:

  • How Social Franchises are Addressing Complex Problems in the Developing World -Michael Seid, Managing Director, MSA Worldwide
  • International Market Selection & Analysis - Kay Ainsley, Managing Director, MSA Worldwide

For ​full details including ​daily schedules, download the 2018 IFA Convention brochure.

Franchise Management For Dummies Published: An essential desktop reference

The latest update in John Wiley & Sons’ popular For Dummies series, Franchise Management For Dummies, ​was released in bookstores and on the internet on May 1. Co-authored by two of the leading business and legal authorities in franchising, Michael Seid, CFE, Managing Director of MSA Worldwide, and Joyce Mazero, Partner, Gardere Wynne Sewell LLP, Franchise Management For Dummies provides franchisees and commercial and social franchisors with information on one of the world’s most important business expansion strategies.

Franchise Management For Dummies is “a powerful book that holds essential keys to running a successful franchise business,” according to Robert Cresanti, president and CEO of the International Franchise Association, who wrote the forward. “I can’t think of anyone more qualified than Michael and Joyce to write this much‑needed book,” says Cresanti.

Franchise Management For Dummies provides prospective franchisees with the tools and information they need to make a good franchise investment. It serves as a guide for commercial and social franchisors in the design, development and expansion of their systems and provides guidance on how to support their franchisees and manage their franchise systems. Franchise Management For Dummies carefully walks the reader, without unnecessary jargon, from the history of franchising and franchise regulations through multi-unit development for franchisees and international expansion for franchisors. It builds from a foundation of letting the reader understand franchising’s business and legal complexities, and serves as both a primer to newcomers and a source of expertise for experienced franchise professionals.

​“Our purpose was to weave franchise law and business practices together in a way that created an important balance for the reader in a concise and easy to understand book,” says Mazero.

“In Franchise Management For Dummies, Joyce and I take a deep dive in addressing many of the issues and challenges facing franchisors and franchisees today,” said Seid. It is a unique book in that it focuses not only on the needs of the franchisee and commercial franchisor, but also addresses social franchising. Social franchising is one of the most important new developments in franchising enabling non-governmental organizations (NGOs) and impact investors to deliver essential products and services to individuals at the base of the economic pyramid on a global scale.

The print edition of Franchise Management For Dummies is available for purchase at $26.99 through the For Dummies store at, in bookstores and online ( To provide the readers with additional valuable information on topics referenced in the book and to allow the authors to address new issues that may emerge between this edition and the next, Franchise Management For Dummies is supplemented by its website, Included on the website are powerful tools, including an updated due diligence workbook for prospective franchisees “Making the Franchise Decision.”​​

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