MSA Worldwide Franchise Library

There are nearly 800,000 franchise establishments in more than 120 industries employing over 9 million people in the United States. Franchising is the dominant creator of small independently-owned businesses in the United States, and has been for decades. PAST AND...
Franchising is a system for expanding a business and distributing goods and services, and is based on a relationship between the brand owner and the local operator to skillfully and successfully expand. By Michael Seid, Managing Director, MSA Worldwide Put...
As a franchisee, you are agreeing to follow someone else’s operating system, including specific requirements for marketing, suppliers, and the products or services you offer. By Michael Seid, Managing Director, MSA Worldwide When you're considering making an investment in a...
Meet face-to-face with the ‘best of the best’ franchise brands, all under one roof. Franchise Expo South is the premier franchise expo serving the Southwestern US and Latin America. Join thousands of entrepreneurs and business owners at FRANCHISE EXPO SOUTH,...
This committee is dedicated to providing resources for women seeking career growth opportunities in franchising, including “how to” guides, mentoring conferences, and local networking chapters. Formed in 1996, the Women's Franchise Committee (WFC) is dedicated to inspiring and encouraging women...
February 10-13, 2018 in Phoenix, AZ. Join thousands of your peers at the premier event for franchise professionals, the IFA’s 58th Annual Convention. The premier franchising event of the year, the 2018 IFA Convention will focus on bringing the franchising...
Expert Michael Seid's top ten reasons for becoming a franchisee, with pros and cons, are essential reading for anyone considering investing in a franchise opportunity. By Michael Seid, Managing Director, MSA Worldwide A better title for this article might be...
It is essential to make certain that you have adequate capital to not just open your new business, but also to operate your business through break-even. By Michael Seid, Managing Director, MSA Worldwide You need to be prepared to make...
Since the end of World War II, franchising has been the primary vehicle that has successfully taken small businesses and grown them into national chains in the United States. Franchising is ancient and is not limited to fast food, video...
Expect four to six months before you can begin offering franchises, and up to 450-510 days before your first franchise has opened for business and started to pay you royalties. By Michael Seid, Managing Director, MSA Worldwide Franchising your business...
Your goal is to ensure that your franchise system has the ability to consistently and sustainably replicate your brand standards from location to location. By Michael Seid, Managing Director, MSA Worldwide The minimum benchmarks for considering franchising While you may...
Franchising represents an attractive means for many manufacturers, retailers, and service providers to expand their businesses. The principal reason many companies choose to franchise is that it allows for expansion without the amount of capital funded by the franchisor that...
Field staff perform multiple functions in a franchise system; not only monitoring franchisee compliance, but also contributing to system growth far beyond completing a site visit checklist. By Marla Rosner, Senior Training Consultant, MSA Worldwide Field staff perform multiple functions...
social franchise design
Implementers and funders of social franchising will dramatically improve their bottom lines when they understand the fundamentals of franchising discussed in this article. By Julie McBride, Senior Consultant, Social Franchising, MSA Worldwide The promise of social franchising to deliver sustainable...
A franchise operations manual is the DNA of a franchise system - the foundation that governs franchise unit performance, procedures and conduct. By David J. Kaufmann, Senior Partner, Kaufmann Gildin & Robbins LLP The Franchise Operations Manual: A comprehensive overview...
When franchising your business, one of the essential tasks is to document your operation for the purpose of guiding franchisees about how to meet your standards and execute the brand with integrity. By Marla Rosner, Senior Consultant, MSA Worldwide If...
To secure franchisee compliance as your franchise brand evolves, operations manuals updates must keep pace with changes to your franchise system. By Marla Rosner, Senior Training Consultant, MSA Worldwide I’ve heard it many times in franchise circles; complaints about keeping...
 Creating a profile of your ideal franchisee makes it easier to create a message that will reach and interest your target candidates. By Kay Ainsley, Managing Director, MSA Worldwide For franchisors, the key to successfully marketing their franchise opportunity begins...
Franchisor support for franchisees varies, and is based on contract. This article covers what you should expect to receive in most franchise systems. By Michael Seid, Managing Director, MSA Worldwide Remember - It's a Contract Prospective franchisees need to understand...
When prospective franchisees begin to separate one franchise opportunity from another, one of the items they need to examine closely is in the training the system will provide them. By Michael H. Seid, Managing Director, MSA Worldwide  Running any franchised...
Why franchisors provide training programs, who is trained and how, typical duration of training, and additional training after launch of a new franchise location. By Michael H. Seid, Managing Director, MSA Worldwide Why do Franchisors Provide Training Programs? The goals...
As the acknowledged leader in franchise consulting, MSA's commitment to our clients is to develop programs that enable them to exceed their goals and improve their franchisees' performance. By Michael Seid, Managing Director, MSA Worldwide As a consulting firm, MSA...
as printed in: Franchise Law News - Q4 2011 by: Michael Seid and Kay Ainsley The most obvious area in franchising where the lines between franchise consultants and lawyers frequently blur is within the professional services provided to emerging franchisors. Companies...
First published in Franchise Law News, Q4 2011 The most obvious area in franchising where the lines between consultants and lawyers frequently blur is within the professional services provided to emerging franchisors. Companies new to franchising have difficulty understanding the...
No one can question the generosity of Howard Schultz or Starbucks, the company he founded. Schultz and the Starbucks Foundation are leading supporters of literacy programs, environmental initiatives, and neighborhood development programs, as well as supporting fair pricing for coffee...
Mention the word "franchising" around DuPont Flooring Systems these days and you could get an earful - on how to go about starting a franchise system the right way. Phrases like "mutual capabilities," "dedicated channel of distribution," and "delivering value...
Bring all-natural cleaning to your neighborhood with an Enovana Green Cleaning franchise, using green cleaning products to deliver a more environmentally-friendly and healthier house cleaning experience. By Joe McCutcheon, CEO & Founder In late 2016, I attended “Springboard, A Special...
Shelly Sun, CFE, is the CEO and Co-Founder of BrightStar Franchising, LLC, a healthcare franchise system providing the full continuum of home care, child care, and medical staffing services. Shelly also serves as Chair of the International Franchise Association's Executive...
I.  Introduction Even with a good measure of hard work, dedication, and commitment, the management of any sizable enterprise requires planning and creativity. This point is even more evident in a franchise system due to the intricacies, importance, and sensitivity...
I understand that historically during slower economic times, people purchase franchises. Is this true, and why would someone want to start a franchise when the economy is slow? An interesting phenomenon of a general downturn in the economy has often...
Part one of a two-part series Question: I am a retail franchisor, and have had a website for several years focused primarily on recruiting new franchisees. Several of my franchisees have set up their own websites to attract customers into...
Part two of a two-part series In Part 1, we explored the importance to a franchisor of having a website. In this article we will take a look at some of the options franchisors have in establishing websites for their...
For many new franchisees, their franchisor will likely provide them with hands-on assistance in understanding or negotiating a lease. Others may provide training programs on site selection and lease negotiations, while many prepare for their franchisees an addendum of terms...
With saturation in their traditional markets, emerging markets offer some real opportunities for franchise systems today. Saying that, is penetration of the emerging markets easy? Are companies guaranteed success if they open locations there? Hardly. Not every company will do...