MSA Worldwide Franchise Library

Category:
man doodling flowcharts
Expect four to six months before you can begin offering franchises, and up to 450-510 days before your first franchise has opened for business and started to pay you royalties. By Michael Seid, Managing Director, MSA Worldwide Franchising your business...
Are you ready to franchise?
Your goal is to ensure that your franchise system has the ability to consistently and sustainably replicate your brand standards from location to location. By Michael Seid, Managing Director, MSA Worldwide The minimum benchmarks for considering franchising While you may...
questions for a franchise consultant
You probably realize that you need more than just legal agreements and disclosures documents to be a successful franchisor. You might also be thinking that working with a franchise consultant, like MSA, could be beneficial. However, be aware that not...
woman in a retail beauty salon smiling
 Creating a profile of your ideal franchisee makes it easier to create a message that will reach and interest your target candidates. By Kay Ainsley, Managing Director, MSA Worldwide For franchisors, the key to successfully marketing their franchise opportunity begins...
TOP 10
Expert Michael Seid’s top ten reasons for becoming a franchisee, with pros and cons, are essential reading for anyone considering investing in a franchise opportunity. By Michael Seid, Managing Director, MSA Worldwide A better title for this article might be...
How much does it cost?
It is essential to make certain that you have adequate capital to not just open your new business, but also to operate your business through break-even. By Michael Seid, Managing Director, MSA Worldwide You need to be prepared to make...
woman doing finances at her laptop
Franchising represents an attractive means for many manufacturers, retailers, and service providers to expand their businesses. The principal reason many companies choose to franchise is that it allows for expansion without the amount of capital funded by the franchisor that...
man with a bag holding a tablet
Field staff perform multiple functions in a franchise system; not only monitoring franchisee compliance, but also contributing to system growth far beyond completing a site visit checklist. By Marla Rosner, Senior Training Consultant, MSA Worldwide Field staff perform multiple functions...
International Franchising
By Michael Seid, Managing Director, MSA Worldwide Franchisors looking for growth through international expansion are faced with having to choose where to put their resources – financial, human, and time. Opportunities must be prioritized, and there is often a tradeoff...
Franchise Operations Manuals
A franchise operations manual is the DNA of a franchise system – the foundation that governs franchise unit performance, procedures, and conduct. By David J. Kaufmann, Senior Partner, Kaufmann Gildin & Robbins LLP The Franchise Operations Manual: A comprehensive overview...
man reviewing a bound report
When franchising your business, one of the essential tasks is to document your operation for the purpose of guiding franchisees about how to meet your standards and execute the brand with integrity. By Marla Rosner, Senior Consultant, MSA Worldwide If...
man reviewing an office manual
To secure franchisee compliance as your franchise brand evolves, operations manuals updates must keep pace with changes to your franchise system. By Marla Rosner, Senior Training Consultant, MSA Worldwide I’ve heard it many times in franchise circles; complaints about keeping...
training managers to coach
By Marla Rosner, Senior Learning & Development Consultant, MSA Worldwide “How can our training program ensure that managers immediately apply their new skills?” On-the-job feedback reinforcing good performance or redirecting poor performance is essential for the growth and success of...
pre-training assignments
Marla Rosner, Senior Learning & Development Consultant, MSA Worldwide “What’s the best way to get learners to complete pre-training assignments?” This surfaced as a recent topic in one of my LinkedIn groups. A range of answers was put forth, the...
franchisee franchisor relationship
Why franchisors provide training programs, who is trained and how, typical duration of training, and additional training after launch of a new franchise location. By Michael H. Seid, Managing Director, MSA Worldwide Why do Franchisors Provide Training Programs? The goals...
VetFran
VetFran offers financial incentives, training, and mentoring to veterans interested in franchise ownership and/or a career path in franchising. By Joe Lindenmayer, VetFran Committee Chair VetFran was founded in 1991 as a strategic initiative of the International Franchise Association (IFA),...
social franchise design
Implementers and funders of social franchising will dramatically improve their bottom lines when they understand the fundamentals of franchising discussed in this article. By Julie McBride, Senior Consultant, Social Franchising, MSA Worldwide The promise of social franchising to deliver sustainable...
Evnovana logo
Bring all-natural cleaning to your neighborhood with an Enovana Green Cleaning franchise, using green cleaning products to deliver a more environmentally-friendly and healthier house cleaning experience. By Joe McCutcheon, CEO & Founder In late 2016, I attended “Springboard, A Special...
BrightStar logo
Shelly Sun, CFE, is the CEO and Co-Founder of BrightStar Franchising, LLC, a healthcare franchise system providing the full continuum of home care, child care, and medical staffing services. Shelly also serves as Chair of the International Franchise Association's Executive...
International Franchising
By Michael Seid, Managing Director, MSA Worldwide Franchisors looking for growth through international expansion are faced with having to choose where to put their resources – financial, human, and time. Opportunities must be prioritized, and there is often a tradeoff...
MSA Worldwide overlaid over a world map
As the acknowledged leader in franchise consulting, MSA’s commitment to our clients is to develop programs that enable them to exceed their goals and improve their franchisees’ performance. By Michael Seid, Managing Director, MSA Worldwide As a consulting firm, MSA...
Retail Theater
By Michael Seid, Managing Director, MSA Worldwide When executed properly, retailers and restaurants are essentially theater, designed to engage consumers and deliver successfully on a company’s brand promise. While consistency in delivery to consumers is at the heart of every...
generic brands - lorem ipsum mart
Franchising is a system for expanding a business and distributing goods and services, and is based on a relationship between the brand owner and the local operator to skillfully and successfully expand. By Michael Seid, Managing Director, MSA Worldwide Put...
woman pondering the future
As a franchisee, you are agreeing to follow someone else’s operating system, including specific requirements for marketing, suppliers, and the products or services you offer. By Michael Seid, Managing Director, MSA Worldwide When you’re considering making an investment in a...