MSA Worldwide Franchise Library

There are nearly 800,000 franchise establishments in more than 120 industries employing over 9 million people in the United States. Franchising is the dominant creator of small independently-owned businesses in the United States, and has been for decades. PAST AND...
Franchising is a system for expanding a business and distributing goods and services, and is based on a relationship between the brand owner and the local operator to skillfully and successfully expand. By Michael Seid, Managing Director, MSA Worldwide Put...
As a franchisee, you are agreeing to follow someone else’s operating system, including specific requirements for marketing, suppliers, and the products or services you offer. By Michael Seid, Managing Director, MSA Worldwide When you're considering making an investment in a...
New York, NY | The Javits Center Join thousands of entrepreneurs and future business owners at the International Franchise Expo, the largest franchise expo in the country. Meet face-to-face with over 400 proven franchise opportunities, full time and part-time, in...
VetFran
VetFran offers financial incentives, training, and mentoring to veterans interested in franchise ownership and/or a career path in franchising. By Joe Lindenmayer, VetFran Committee Chair VetFran was founded in 1991 as a strategic initiative of the International Franchise Association (IFA),...
Expert Michael Seid's top ten reasons for becoming a franchisee, with pros and cons, are essential reading for anyone considering investing in a franchise opportunity. By Michael Seid, Managing Director, MSA Worldwide A better title for this article might be...
It is essential to make certain that you have adequate capital to not just open your new business, but also to operate your business through break-even. By Michael Seid, Managing Director, MSA Worldwide You need to be prepared to make...
Since the end of World War II, franchising has been the primary vehicle that has successfully taken small businesses and grown them into national chains in the United States. Franchising is ancient and is not limited to fast food, video...
Expect four to six months before you can begin offering franchises, and up to 450-510 days before your first franchise has opened for business and started to pay you royalties. By Michael Seid, Managing Director, MSA Worldwide Franchising your business...
Your goal is to ensure that your franchise system has the ability to consistently and sustainably replicate your brand standards from location to location. By Michael Seid, Managing Director, MSA Worldwide The minimum benchmarks for considering franchising While you may...
Franchising represents an attractive means for many manufacturers, retailers, and service providers to expand their businesses. The principal reason many companies choose to franchise is that it allows for expansion without the amount of capital funded by the franchisor that...
Field staff perform multiple functions in a franchise system; not only monitoring franchisee compliance, but also contributing to system growth far beyond completing a site visit checklist. By Marla Rosner, Senior Training Consultant, MSA Worldwide Field staff perform multiple functions...
social franchise design
Implementers and funders of social franchising will dramatically improve their bottom lines when they understand the fundamentals of franchising discussed in this article. By Julie McBride, Senior Consultant, Social Franchising, MSA Worldwide The promise of social franchising to deliver sustainable...
Franchise Operations Manuals
A franchise operations manual is the DNA of a franchise system - the foundation that governs franchise unit performance, procedures, and conduct. By David J. Kaufmann, Senior Partner, Kaufmann Gildin & Robbins LLP The Franchise Operations Manual: A comprehensive overview...
When franchising your business, one of the essential tasks is to document your operation for the purpose of guiding franchisees about how to meet your standards and execute the brand with integrity. By Marla Rosner, Senior Consultant, MSA Worldwide If...
To secure franchisee compliance as your franchise brand evolves, operations manuals updates must keep pace with changes to your franchise system. By Marla Rosner, Senior Training Consultant, MSA Worldwide I’ve heard it many times in franchise circles; complaints about keeping...
 Creating a profile of your ideal franchisee makes it easier to create a message that will reach and interest your target candidates. By Kay Ainsley, Managing Director, MSA Worldwide For franchisors, the key to successfully marketing their franchise opportunity begins...
pre-training assignments
Marla Rosner, Senior Learning & Development Consultant, MSA Worldwide “What’s the best way to get learners to complete pre-training assignments?” This surfaced as a recent topic in one of my LinkedIn groups. A range of answers was put forth, the...
franchisee franchisor relationship
Why franchisors provide training programs, who is trained and how, typical duration of training, and additional training after launch of a new franchise location. By Michael H. Seid, Managing Director, MSA Worldwide Why do Franchisors Provide Training Programs? The goals...
Franchisor support for franchisees varies, and is based on contract. This article covers what you should expect to receive in most franchise systems. By Michael Seid, Managing Director, MSA Worldwide Remember - It's a Contract Prospective franchisees need to understand...
As the acknowledged leader in franchise consulting, MSA's commitment to our clients is to develop programs that enable them to exceed their goals and improve their franchisees' performance. By Michael Seid, Managing Director, MSA Worldwide As a consulting firm, MSA...
Retail Theater
By Michael Seid, Managing Director, MSA Worldwide When executed properly, retailers and restaurants are essentially theater, designed to engage consumers and deliver successfully on a company’s brand promise. While consistency in delivery to consumers is at the heart of every...
New York, NY | The Javits Center Join thousands of entrepreneurs and future business owners at the International Franchise Expo, the largest franchise expo in the country. Meet face-to-face with over 400 proven franchise opportunities, full time and part-time, in...
By Michael Seid, Managing Director, MSA Worldwide I frequently get requests from people wanting recommendations for local lawyers or consultants to work with them, either in starting a franchise system or for evaluating a franchise opportunity. These requests are proactive...
Of all the mistakes new business owners make, the most fatal is failing to anticipate the cost of getting and staying in business. When you begin to explore franchising, you quickly discover that one of its benefits is having franchisors...
find a franchise lawyer
A franchise agreement is a contract; it identifies the rights and obligations of both the franchisor and the franchisee, so any attorney who is competent to review a contract should be able to review a franchise agreement, right? Likely not....
No one can question the generosity of Howard Schultz or Starbucks, the company he founded. Schultz and the Starbucks Foundation are leading supporters of literacy programs, environmental initiatives, and neighborhood development programs, as well as supporting fair pricing for coffee...
Along with the continuing growth of multi-unit franchisees, consolidations of multiple franchise brands under a common parent - via acquisition or merger - continue to alter the landscape of franchising. Mention the word "franchising" around DuPont Flooring Systems and you...
Bring all-natural cleaning to your neighborhood with an Enovana Green Cleaning franchise, using green cleaning products to deliver a more environmentally-friendly and healthier house cleaning experience. By Joe McCutcheon, CEO & Founder In late 2016, I attended “Springboard, A Special...
Shelly Sun, CFE, is the CEO and Co-Founder of BrightStar Franchising, LLC, a healthcare franchise system providing the full continuum of home care, child care, and medical staffing services. Shelly also serves as Chair of the International Franchise Association's Executive...
I.  Introduction Even with a good measure of hard work, dedication, and commitment, the management of any sizable enterprise requires planning and creativity. This point is even more evident in a franchise system due to the intricacies, importance, and sensitivity...
I understand that historically during slower economic times, people purchase franchises. Is this true, and why would someone want to start a franchise when the economy is slow? An interesting phenomenon of a general downturn in the economy has often...
Part one of a two-part series Question: I am a retail franchisor, and have had a website for several years focused primarily on recruiting new franchisees. Several of my franchisees have set up their own websites to attract customers into...
Part two of a two-part series In Part 1, we explored the importance to a franchisor of having a website. In this article we will take a look at some of the options franchisors have in establishing websites for their...
For many new franchisees, their franchisor will likely provide them with hands-on assistance in understanding or negotiating a lease. Others may provide training programs on site selection and lease negotiations, while many prepare for their franchisees an addendum of terms...
With saturation in their traditional markets, emerging markets offer some real opportunities for franchise systems today. Saying that, is penetration of the emerging markets easy? Are companies guaranteed success if they open locations there? Hardly. Not every company will do...

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