MSA Worldwide Franchise Library

Category:
Marketing Your Franchise
Smart franchisees investigate the costs in their area and modify the franchisor's projections based upon the reality of their markets. By Michael Seid, Managing Director, MSA Worldwide  For anyone thinking of starting a new business, determining how much capital will...
Posted by msablog
Posted on: February 14th 2018
generic brands - lorem ipsum mart
Franchising is a system for expanding a business and distributing goods and services, and is based on a relationship between the brand owner and the local operator to skillfully and successfully expand. By Michael Seid, Managing Director, MSA Worldwide Put...
Posted by msablog
Posted on: February 10th 2018
woman pondering the future
As a franchisee, you are agreeing to follow someone else’s operating system, including specific requirements for marketing, suppliers, and the products or services you offer. By Michael Seid, Managing Director, MSA Worldwide When you're considering making an investment in a...
Posted by msablog
Posted on: February 6th 2018
IFA 2019 Convention
February 24-27, 2019 | Mandalay Bay | Las Vegas, NV THE PREMIER EVENT FOR FRANCHISE PROFESSIONALS The International Franchise Association’s Annual Convention is franchising's biggest event for business development and personal growth. Whether you're a franchising veteran or just starting out, there...
Posted by Amanda Sanow
Posted on: December 7th 2018
Franchise Expo South 2019
Join thousands of entrepreneurs and business owners at FRANCHISE EXPO SOUTH, the premier franchise expo serving the Southern US, Caribbean, and Latin America. Meet hundreds of proven franchised businesses at every investment level in every industry. Register Now Get The...
Posted by Amanda Sanow
Posted on: December 7th 2018
VetFran
VetFran offers financial incentives, training, and mentoring to veterans interested in franchise ownership and/or a career path in franchising. By Joe Lindenmayer, VetFran Committee Chair VetFran was founded in 1991 as a strategic initiative of the International Franchise Association (IFA),...
Posted by msablog
Posted on: July 22nd 2018
smiling woman just made a decision
Question: I am thinking about leaving my job and starting my own business. I have read about all of the advantages of buying a franchise but I don’t know if franchising is right for me. Is everyone cut out to...
Posted by msablog
Posted on: January 13th 2018
TOP 10
Expert Michael Seid's top ten reasons for becoming a franchisee, with pros and cons, are essential reading for anyone considering investing in a franchise opportunity. By Michael Seid, Managing Director, MSA Worldwide A better title for this article might be...
Posted by msablog
Posted on: January 12th 2018
How much does it cost?
It is essential to make certain that you have adequate capital to not just open your new business, but also to operate your business through break-even. By Michael Seid, Managing Director, MSA Worldwide You need to be prepared to make...
Posted by msablog
Posted on: January 11th 2018
man doodling flowcharts
Expect four to six months before you can begin offering franchises, and up to 450-510 days before your first franchise has opened for business and started to pay you royalties. By Michael Seid, Managing Director, MSA Worldwide Franchising your business...
Posted by msablog
Posted on: March 12th 2018
Are you ready to franchise?
Your goal is to ensure that your franchise system has the ability to consistently and sustainably replicate your brand standards from location to location. By Michael Seid, Managing Director, MSA Worldwide The minimum benchmarks for considering franchising While you may...
Posted by msablog
Posted on: March 11th 2018
questions for a franchise consultant
You probably realize that you need more than just legal agreements and disclosures documents to be a successful franchisor. You might also be thinking that working with a franchise consultant, like MSA, could be beneficial. However, be aware that not...
Posted by msablog
Posted on: March 10th 2018
woman doing finances at her laptop
Franchising represents an attractive means for many manufacturers, retailers, and service providers to expand their businesses. The principal reason many companies choose to franchise is that it allows for expansion without the amount of capital funded by the franchisor that...
Posted by msablog
Posted on: January 11th 2018
man with a bag holding a tablet
Field staff perform multiple functions in a franchise system; not only monitoring franchisee compliance, but also contributing to system growth far beyond completing a site visit checklist. By Marla Rosner, Senior Training Consultant, MSA Worldwide Field staff perform multiple functions...
Posted by msablog
Posted on: January 9th 2018
social franchise design
Implementers and funders of social franchising will dramatically improve their bottom lines when they understand the fundamentals of franchising discussed in this article. By Julie McBride, Senior Consultant, Social Franchising, MSA Worldwide The promise of social franchising to deliver sustainable...
Posted by msablog
Posted on: February 1st 2018
Franchise Operations Manuals
A franchise operations manual is the DNA of a franchise system - the foundation that governs franchise unit performance, procedures, and conduct. By David J. Kaufmann, Senior Partner, Kaufmann Gildin & Robbins LLP The Franchise Operations Manual: A comprehensive overview...
Posted by msablog
Posted on: January 12th 2018
man reviewing a bound report
When franchising your business, one of the essential tasks is to document your operation for the purpose of guiding franchisees about how to meet your standards and execute the brand with integrity. By Marla Rosner, Senior Consultant, MSA Worldwide If...
Posted by msablog
Posted on: January 12th 2018
man reviewing an office manual
To secure franchisee compliance as your franchise brand evolves, operations manuals updates must keep pace with changes to your franchise system. By Marla Rosner, Senior Training Consultant, MSA Worldwide I’ve heard it many times in franchise circles; complaints about keeping...
Posted by msablog
Posted on: January 12th 2018
woman in a retail beauty salon smiling
 Creating a profile of your ideal franchisee makes it easier to create a message that will reach and interest your target candidates. By Kay Ainsley, Managing Director, MSA Worldwide For franchisors, the key to successfully marketing their franchise opportunity begins...
Posted by msablog
Posted on: January 3rd 2018
training managers to coach
By Marla Rosner, Senior Learning & Development Consultant, MSA Worldwide “How can our training program ensure that managers immediately apply their new skills?” On-the-job feedback reinforcing good performance or redirecting poor performance is essential for the growth and success of...
Posted by msablog
Posted on: August 9th 2018
pre-training assignments
Marla Rosner, Senior Learning & Development Consultant, MSA Worldwide “What’s the best way to get learners to complete pre-training assignments?” This surfaced as a recent topic in one of my LinkedIn groups. A range of answers was put forth, the...
Posted by msablog
Posted on: May 16th 2018
franchisee franchisor relationship
Why franchisors provide training programs, who is trained and how, typical duration of training, and additional training after launch of a new franchise location. By Michael H. Seid, Managing Director, MSA Worldwide Why do Franchisors Provide Training Programs? The goals...
Posted by msablog
Posted on: January 18th 2018
International Franchising
By Michael Seid, Managing Director, MSA Worldwide Franchisors looking for growth through international expansion are faced with having to choose where to put their resources - financial, human, and time. Opportunities must be prioritized, and there is often a tradeoff...
Posted by Amanda Sanow
Posted on: November 28th 2018
MSA Worldwide overlaid over a world map
As the acknowledged leader in franchise consulting, MSA's commitment to our clients is to develop programs that enable them to exceed their goals and improve their franchisees' performance. By Michael Seid, Managing Director, MSA Worldwide As a consulting firm, MSA...
Posted by msablog
Posted on: March 10th 2018
Retail Theater
By Michael Seid, Managing Director, MSA Worldwide When executed properly, retailers and restaurants are essentially theater, designed to engage consumers and deliver successfully on a company’s brand promise. While consistency in delivery to consumers is at the heart of every...
Posted by msablog
Posted on: March 6th 2018
International Franchising
By Michael Seid, Managing Director, MSA Worldwide Franchisors looking for growth through international expansion are faced with having to choose where to put their resources - financial, human, and time. Opportunities must be prioritized, and there is often a tradeoff...
Posted by Amanda Sanow
Posted on: November 28th 2018
International Franchising
By Kay Ainsley, Managing Director, MSA Worldwide It’s Monday morning. You open your computer and there it is - an email from someone who says they have been travelling across the U.S. and everywhere they’ve gone they’ve eaten your product...
Posted by msablog
Posted on: March 7th 2018
U.S. and Canada flags
By Larry Weinberg, Partner, Cassels Brock & Blackwell LLP (Toronto) Franchisors from the U.S. are increasingly entering the Canadian market. Although some view Canada as a mere extension of the U.S. domestic market, there are some notable differences in Canadian...
Posted by msablog
Posted on: March 1st 2018
the best franchise advisors
By Michael Seid, Managing Director, MSA Worldwide I frequently get requests from people wanting recommendations for local lawyers or consultants to work with them, either in starting a franchise system or for evaluating a franchise opportunity. These requests are proactive...
Posted by msablog
Posted on: April 10th 2018
How much does it cost?
Of all the mistakes new business owners make, the most fatal is failing to anticipate the cost of getting and staying in business. When you begin to explore franchising, you quickly discover that one of its benefits is having franchisors...
Posted by msablog
Posted on: April 3rd 2018
find a franchise lawyer
A franchise agreement is a contract; it identifies the rights and obligations of both the franchisor and the franchisee, so any attorney who is competent to review a contract should be able to review a franchise agreement, right? Likely not....
Posted by msablog
Posted on: April 1st 2018
sad man fretting over his laptop
No one can question the generosity of Howard Schultz or Starbucks, the company he founded. Schultz and the Starbucks Foundation are leading supporters of literacy programs, environmental initiatives, and neighborhood development programs, as well as supporting fair pricing for coffee...
Posted by msablog
Posted on: January 3rd 2018
geometric fish eating smaller traditional fish
Along with the continuing growth of multi-unit franchisees, consolidations of multiple franchise brands under a common parent - via acquisition or merger - continue to alter the landscape of franchising. Mention the word "franchising" around DuPont Flooring Systems and you...
Posted by msablog
Posted on: January 3rd 2018
Evnovana logo
Bring all-natural cleaning to your neighborhood with an Enovana Green Cleaning franchise, using green cleaning products to deliver a more environmentally-friendly and healthier house cleaning experience. By Joe McCutcheon, CEO & Founder In late 2016, I attended “Springboard, A Special...
Posted by msablog
Posted on: January 12th 2018
Goldfish Swim School
Goldfish Swim School's year-round swim lesson model for children 4 months to 12 years teaches swim and safety skills while building character, with one certified instructor for every four children. By Chris McCuiston, CEO & Co-Founder, Goldfish Swim School Franchising...
Posted by msablog
Posted on: January 11th 2018
BrightStar logo
Shelly Sun, CFE, is the CEO and Co-Founder of BrightStar Franchising, LLC, a healthcare franchise system providing the full continuum of home care, child care, and medical staffing services. Shelly also serves as Chair of the International Franchise Association's Executive...
Posted by msablog
Posted on: January 10th 2018
people looking at papers
I.  Introduction Even with a good measure of hard work, dedication, and commitment, the management of any sizable enterprise requires planning and creativity. This point is even more evident in a franchise system due to the intricacies, importance, and sensitivity...
Posted by msablog
Posted on: January 3rd 2018
this looks dangerous
I understand that historically during slower economic times, people purchase franchises. Is this true, and why would someone want to start a franchise when the economy is slow? An interesting phenomenon of a general downturn in the economy has often...
Posted by msablog
Posted on: January 3rd 2018
group of people raising their hands looking joyful
Several years ago, I was invited to participate in a retailing conference put on by Management Horizons, the retail consulting arm of Price Waterhouse. While the phrase "Best Practices" had not yet been coined, the impact of the concept was...
Posted by msablog
Posted on: January 3rd 2018
two people facing each other at a table but looking at their laptops instead
Part one of a two-part series Question: I am a retail franchisor, and have had a website for several years focused primarily on recruiting new franchisees. Several of my franchisees have set up their own websites to attract customers into...
Posted by msablog
Posted on: January 12th 2018
internet cafe with a woman building a basic website
Part two of a two-part series In Part 1, we explored the importance to a franchisor of having a website. In this article we will take a look at some of the options franchisors have in establishing websites for their...
Posted by msablog
Posted on: January 11th 2018
man's hand signing a document
For many new franchisees, their franchisor will likely provide them with hands-on assistance in understanding or negotiating a lease. Others may provide training programs on site selection and lease negotiations, while many prepare for their franchisees an addendum of terms...
Posted by msablog
Posted on: January 3rd 2018
shot of a strip mall street
There are few issues more contentious in franchising today than the conflict between a franchisor’s macro desire - the establishment of sufficient number of locations required to achieve a competitive market penetration - and a franchisee's micro desire, the protection...
Posted by msablog
Posted on: January 3rd 2018
classic shot of a city street with buildings
With saturation in their traditional markets, emerging markets offer some real opportunities for franchise systems today. Saying that, is penetration of the emerging markets easy? Are companies guaranteed success if they open locations there? Hardly. Not every company will do...
Posted by msablog
Posted on: January 3rd 2018