Michael Seid

Michael is recognized as a leading authority on franchising and business expansion strategy. In addition to helping business owners franchise their companies, he also assists established franchisors, multi-unit companies, and multi-branded companies in tactical planning, franchise relations, crisis management, expert witness, litigation support, mergers and acquisitions, and the strategic restructuring of franchise systems.

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Kay Ainsley

Kay provides franchise feasibility assessment and franchise program development, structure, and strategy that enable clients to meet their objectives. She also provides valuable expertise to established franchisors on system expansion, enhancing franchisee performance, franchise relations, profitability, system compliance, and effectively instituting change.
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Marla Rosner

Marla consults franchisors at various stages of development, providing training design and development services as well as guidance regarding training infrastructure. For new franchisors Marla creates operations manuals, assists in systemizing operational procedures, and structures new franchisee training programs. For established franchisors, Marla assesses the effectiveness of current training, identifies training gaps, and designs programs to train store level personnel, as well as headquarters staff.

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Andrew Seid

Andrew is an experienced advisor to franchisors and brings an important set of talents to MSA. A litigator by training and a transactional lawyer from experience, Andrew put aside the practice of law to work in the firm his father founded. Blending a unique knowledge of franchise law with experience in business and consulting for franchisors gives Andrew a unique perspective when assisting our clients.

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Laina Sullivan

Laina Sullivan brings over 30 years of experience in franchise and business development that has driven income exceeding $50 million and over 2500 new stores across the United States and internationally. Her focus with emerging brands includes expansion strategy, brand development, budget forecasting, market optimization, site acquisition, lease negotiations, store build-out, vendor acquisition, and supplier management.

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