Franchis​ing Resources

Articles, books, news and tools for franchisors and franchisees.

Expert franchise advice

​This section of our website ​provides ​resources for both franchisors and franchisees. Prospective franchisees looking to acquire a franchise should pay particular attention to the workbook Making the Franchise Decision which ​provides an extensive set of due diligence questions to answer when exploring a franchise opportunity. The ​Franchise Library of articles and Franchising for Dummies books are important ​sources of advice if you are looking to invest in your first franchise, expand your business, or improve the performance of your established franchise system.

  • Franchise Library: Articles about buying a franchise, franchising your business, marketing and branding, and more. Be sure to bookmark the page for future reference.
  • Franchising for Dummies: Co-authored by Michael Seid, MSA Managing Director, ​and Dave Thomas, the late founder of Wendy’s. This highly regarded and updated book is a must read—order your copy today.
  • Franchise Management for Dummies: Co-authored by Michael Seid and Joyce Mazero, this new book provides prospective franchisees and franchisors an accessible guide for becoming your own boss or starting your own franchise system.
  • Franchising News: The latest news from the franchising industry.
  • 2018 Franchise Compliance Calendar: For franchisor planning purposes, compliance rules and a downloadable compliance calendar.
  • Making the Franchise Decision Workbook: An evaluation tool for prospective franchisees that aids the determination of whether or not investing in a franchise is the right decision.
  • Glossary: Common franchise industry terms.