Franchisors that have achieved the greatest success are those who have done their homework and created a market-driven strategy for establishing their brand in the U.S.
For changes to the franchise concept that can be approved, knowing the cost and how it will impact the bottom line of the franchisor and the franchisee will help in negotiations with the prospective franchisee.
Falling prey to flattery from prospective international franchisees, or believing in an opportunity that is "too good to be true" has caused many a U.S. franchisor to lose substantial amounts of money and harmed their brand.
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Although some view Canada as a mere extension of the U.S. domestic market, there are some notable differences in Canadian business practices, and the Canadian legal framework for franchising.