MSA presents at the 30th Anniversary International Franchise Expo

2022 International Franchise Expo

June 2-4, 2022, New York City, NY, at the Javits Center

MSA Worldwide will present workshops for CFE credit at the 2022 International Franchise Expo, the world’s leading event where potential franchisees can network and connect with large, medium-size, and emerging franchise brands. The Expo brings together attendees, exhibitors, expert speakers and sponsors for information sharing, education, business development, and a bit of fun!

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MSA Worldwide will present several workshops at the Expo:

Franchising Fundamentals: Interacting With Franchisors

June 2: Room 1BO2, 8:45 AM – 9:45 AM

Eric Johnson, Franchise Team Leader and Senior International Trade Specialist – U.S. Commercial Service
Kay Ainsley, Managing Director – MSA Worldwide
Tao Xu , Partner – DLA Piper
Chris Winslow , Vice President of International – Summa Franchising

Industry experts share tips to better organize and structure communications with franchisors. The program is designed for international contacts and investors wishing to invest and diversify through the franchise business model.

Going International: Moving Intelligently into International Expansion

200 CFE Education Credits | Workshop Fee $200

June 2: Room 1BO2, 11:00 AM – 1:00 PM

Kay Ainsley, Managing Director – MSA Worldwide

Are you ready for international expansion? How do you put together a pro-active plan? What support needs to be in place? Where should you go first and what results can you expect? This and so much more will be discussed in this lively session.

Franchise Your Business

250 CFE Education Credits | Workshop Fee $150

June 2: Room 1BO3, 10:30 AM – 1:00 PM
June 4: Room 1BO2, 12:30 PM – 3:00 PM

Michael Seid, Founder and Managing Director – MSA Worldwide and Andrew Seid, Senior Consultant – MSA Worldwide

Learn about the practical issues involved in preparing a plan for franchise development. This session is appropriate for business owners, corporate executives, lawyers, accountants and business consultants considering expanding a business through franchising, . This symposium will explore the basics of franchise system, design, development, expansion, franchise law, and will provide an understanding of the timing and cost to become a franchisor.

Operations Manuals: The Foundation to Consistent Execution

200 CFE Education Credits | Workshop Fee $120

June 4, Room 1CO3, 1:30 PM – 3:30 PM

Andrew Seid, Senior Consultant – MSA Worldwide

Learn how to create a user-friendly franchise Operations Manual with key content to expand on the documentation of your business’s processes and procedures.

We hope to see you there!