MSA Worldwide Named “Best Franchise Consultancy” at 2023 Global Franchise Awards

MSA Worldwide Winner 2023 Global Franchise Awards

Feb. 26, 2023 – We would like to thank Global Franchise Magazine for naming MSA Worldwide the Best Franchise Consultancy for 2023, the second year in a row. We would also like to thank our clients, who trust in us and give us the opportunity to contribute to their continuing success. They are truly what makes this award important to us.

The past few years have presented particularly interesting challenges and opportunities for franchisors in the United States and internationally. Since we began our practice in 1987, our goal has always been to provide our clients with the right guidance for their unique brand, to maximize the opportunities in any particular situation. Times of change and unease bring both opportunity and risk. Our experience helps our clients remain steady in turbulent waters and make clear and smart decisions to benefit both their brands and their franchisee networks.

2022 Saw Franchising Rebounding

The global market for franchising has expanded, and franchisors have experimented with new offerings, methods of communication, and types of franchisee support. Strategically growing brands; modifying the consumer offering; finding methods to lower labor hours; training, manuals and creating new methods of support are a few of the things MSA focused on. Litigation for some of our clients increased, and we provided litigation support and expert testimony in complex matters.

In October 2022, Michael Seid, Managing Director of MSA Worldwide, was reelected to the International Franchise Association’s Board of Directors, as Chief Concept Officer of social franchisors CFW Clinics and One Family Health. Michael is honored to serve on the IFA Board as a social franchisor – an acknowledgement by the world’s leading franchise association of the work franchising and the IFA is doing to help solve some of the most critical issues facing the world’s poorest citizens.

In December 2022 MSA announced a partnership with the IFA in franchise education, to bring to the IFA’s CFE program the graduate school course on franchising that Michael teaches at The Ohio State University. MSA will also be providing education courses targeted to legislators and potential franchisees, as well as highlighting the management styles, experience, and achievements of professionals of color, women, and veterans in franchising in a series of Diversity Modules currently used at the University.

Looking Forward to Strong Franchising Growth in 2023-24

Many of our emerging brand clients will begin to offer franchises this year. Because of our innovative approach and expertise, these emerging brands will be able to target franchisee candidates by class and include in their franchise offerings the rights, obligations, and initial and continuing fees appropriate for each of those groups.

We humbly thank the esteemed international panel of judges for this award, and would like to recognize the other consultancies that competed with us for this honor.

Twenty-twenty-three is going to be an amazing year. Should the need arise, we hope you will give us a call and let us show you why our clients benefit from having MSA on their team. We look forward to seeing many of you at the various programs and events during this year’s IFA Convention. If you would like to get together and chat, please let us know and we can find the time to meet here in Las Vegas at the IFA Convention, or any time in the future.

– Michael Seid and Kay Ainsley, Managing Directors, MSA Worldwide

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